Genuine Factory Parts

Genuine Factory Parts Market Overview

According to in-store retail data from Grips Intelligence covering January 1 through September 30, 2026 across Home Depot, Lowe's, Ace Hardware, and Menards, Genuine Factory Parts shows a heavily concentrated distribution footprint. Home Depot alone accounts for 80.2% of year-to-date revenue, followed distantly by Lowe's at 10.4%, Ace Hardware at 7.5%, and Menards at just 1.9%. The brand, operated by MTD Products under Stanley Black & Decker (NYSE: SWK), carries an average product price of $47.81, though pricing has trended upward 7.7% over the measured period to roughly $49.30. Revenue, however, has moved in the opposite direction, falling 30.6% overall and dropping 28.4% in the most recent month-over-month comparison. That divergence between rising average prices and contracting revenue suggests seasonal demand softening in the back half of the mowing season rather than a pricing-driven recovery.