GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon and Best Buy from January to February 2026, Electrolux demonstrated strong momentum with overall revenue growing 27.9% over the observed period. The brand's average product price rose significantly by 31.6% to reach $695.56, signaling a notable shift toward higher-value offerings. Best Buy dominates as Electrolux's primary retail channel, commanding a remarkable 97.7% share of the brand's tracked online revenue, while Amazon accounts for just 2.1%. The brand's average product price across its portfolio stands at $645.30, with top-selling products at Best Buy—such as its laundry tower unit—priced well above $1,700. These trends suggest Electrolux is pursuing a premium positioning strategy with a heavily concentrated retail distribution footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 28% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 32% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Electrolux on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Electrolux.
