GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across Lowe's, Amazon, Ace Hardware, Home Depot and Menards, Wagner — a brand operated under Germany's privately held WAGNER Group — generates nearly half of its tracked revenue at Lowe's, which holds a 49.3% share. Amazon follows as the clear second pillar at 37.0%, meaning the top two retailers together account for more than 86% of measured sales. Ace Hardware (6.0%), Home Depot (4.1%) and Menards (3.6%) split the remaining long tail, leaving the brand's distribution notably concentrated. Pricing sits at an average of $69.72 per product, down 2.2% over the period despite a 1.4% month-over-month uptick to $69.98 in the latest reading. Revenue has softened alongside that trend, declining 8.1% across the tracked window and 0.8% versus the prior month.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Wagner on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Wagner.
BY REVENUE
Wagner sells 48% online and 52% offline. Online runs through 3 channels; offline through 3.
Online
48%
52%
Offline
Online channels
48%
Offline channels
52%
BY REVIEW COUNT
Across 922K ratings on 5 channels, Wagner averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 922K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$65.06
Price
$25K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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