GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Wagner maintained an average product price of $65.85 across five major retailers — Amazon, Lowes.com, AceHardware.com, HomeDepot.com, and Menards.com — during the January to May 2026 period. Amazon dominated Wagner's revenue share at 47.9%, followed closely by Lowes.com at 37.4%, together accounting for over 85% of the brand's total revenue. Notably, the remaining three retailers — Ace Hardware, Home Depot, and Menards — each captured between 4.4% and 5.7% of revenue share, reflecting a highly concentrated distribution strategy. Wagner's average price saw a 7.7% decline over the tracked period, suggesting increased promotional activity or a shift toward lower-priced product sales. Despite its strong retail presence, the brand experienced a modest 2.0% revenue decline, signaling potential headwinds in consumer demand during early 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 2% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Wagner on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Wagner.
BY REVENUE
Wagner sells 55% online and 45% offline. Online runs through 3 retailers; offline through 3. Online share has moved from 76% in Jan to 44% in May.
Online
55%
45%
Offline
Online channels
55%
Offline channels
45%
BY REVIEW COUNT
Across 1.13M ratings on 5 retailers, Wagner averages 4.4★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.4
/ 5
From 1.13M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
