Home/Insights/Brands/WagnerProduct Intelligence - 2026 YTD USA

Wagner

100K+

Products Sold, Jan to Jul 2026

2,300+

# Offline Stores

$65.83

Avg. Price

4.5

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Wagner Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across Lowe's, Amazon, Ace Hardware, Menards and Home Depot shows Wagner — a brand operated within Germany's privately held WAGNER Group — generating nearly half of its year-to-date revenue at lowes.com (48.3%), with Amazon a close second at 37.2%. The remaining share is thinly spread, as acehardware.com (6.1%), menards.com (4.2%) and homedepot.com (4.2%) together account for less than 15% of tracked sales. Average product price sat at $65.87 for the period, climbing 5.7% overall and reaching $66.60 in the most recent month tracked, a 4.3% month-over-month increase. Revenue moved in the opposite direction, slipping 1.5% across the May–July timeseries window despite a 4.4% month-over-month rebound in the latest period. That combination of rising prices and modestly softer revenue suggests Wagner is trading volume for value in a retail mix still heavily concentrated in two channels.

Revenue Share by Channel
Data covers Lowe's, Amazon, Ace Hardware, Home Depot, Menards

Wagner's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 2% from May to Jul.

Monthly revenue

Indexed values, 0-100

Wagner's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 5% from May to Jul.

Average price

Absolute values in $

Start benchmarking for free

Wagner's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Wagner on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Wagner's channels

REVENUE SHARE

Revenue distribution across tracked channels for Wagner.

Channels by revenue share

Distribution in %

Wagner's online vs offline revenue split

BY REVENUE

Wagner sells 47% online and 53% offline. Online runs through 3 channels; offline through 3. Online share has moved from 55% in Mar to 45% in Jul.

Revenue by channel

Share of total revenue across all channels

Online

47%

53%

Offline

Online share trend

Mar – Jul

Online channels

47%

Amazon.com
Lowes.com
HomeDepot.com

Offline channels

53%

Lowe's stores
Ace Hardware stores
Menards stores

Wagner's customer ratings

BY REVIEW COUNT

Across 1.03M ratings on 5 channels, Wagner averages 4.5. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.5

/ 5

From 1.03M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Wagner

BY REVENUE

Ace Hardware
Ace Hardware
#1Wagner Flexio 575 5 psi Metal HVLP Paint Sprayer

$164.37

Price

$98K

Revenue

#2Wagner Flexio 595 6 psi Metal HVLP Paint Sprayer

$172.72

Price

$65K

Revenue

#3Wagner Control Spray Double Duty 4 psi Metal HVLP Stain Sprayer

$80.55

Price

$61K

Revenue

#4Wagner E Z Roller 9 in. W Regular Paint Roller Kit

$34.99

Price

$56K

Revenue

#5Wagner Control Spray Xtra Duty 6 psi Metal HVLP Stain Sprayer

$116.95

Price

$29K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

© Grips 2022 All Rights Reserved