GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking homedepot.com, lowes.com, and Amazon from January to February 2026, NuWallpaper generated the vast majority of its online revenue through homedepot.com, which accounted for a dominant 80.9% revenue share, followed by lowes.com at 11.8% and Amazon at just 7.2%. The brand experienced impressive overall revenue growth of 51.1% over the trailing period, signaling strong momentum in online demand. NuWallpaper's average product price stood at $27.65, though pricing showed a downward trend with a 9.0% decrease over the period, suggesting a possible shift toward more competitive or promotional pricing strategies. This combination of robust revenue growth alongside declining average prices indicates NuWallpaper may be pursuing a volume-driven strategy to expand its market presence across key home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 51% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 9% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for NuWallpaper on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for NuWallpaper.
BY REVENUE
