GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across Home Depot, Lowe's, and Amazon, NuWallpaper's sales remain heavily concentrated in a single retail partner. Home Depot accounts for 66.7% of year-to-date revenue, with Lowe's contributing 26.0% and Amazon trailing at just 7.3%. Momentum softened over the July–September window, with revenue falling 13.1% across the quarter and dropping 10.7% in the most recent month alone. Pricing moved in the opposite direction, as the average selling price climbed 4.5% month-over-month to $30.41 and finished 2.0% higher over the period, against a year-to-date average of $29.18. The combination of rising prices and declining revenue suggests unit volumes are under greater pressure than the headline sales figures imply, leaving the brand's channel concentration a key risk to watch.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for NuWallpaper on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for NuWallpaper.
BY REVIEW COUNT
Across 142K ratings on 3 channels, NuWallpaper averages 4.2★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.2
/ 5
From 142K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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