GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Home Depot, Lowe's, and Amazon, NuWallpaper generated the majority of its revenue at homedepot.com, which held a commanding 70.2% share, followed by lowes.com at 22.6% and Amazon at just 7.2%. The brand carried an average product price of $28.51 during this period, though pricing softened over the second quarter, declining 8.6% overall and settling around $27.81 by the most recent month. On the revenue side, momentum was mixed, with the latest month rising 21.9% versus the prior month even as revenue fell 11.9% across the tracked quarter. This concentration underscores how heavily NuWallpaper's in-store performance leans on a single dominant retail partner. Together, these datapoints from Grips Intelligence highlight both the brand's retail dependence and the pricing pressure shaping its recent trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for NuWallpaper on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for NuWallpaper.
BY REVIEW COUNT
Across 170K ratings on 3 channels, NuWallpaper averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 170K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
