GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, NuWallpaper generated the majority of its revenue through homedepot.com, which accounted for 72.3% of total revenue share between January and April 2026, followed by lowes.com at 20.5% and Amazon at 7.2%. The brand's average product price stood at $28.56 across all three tracked retailers during this period. Notably, NuWallpaper's average price increased by 10.8% over the observed trend period, suggesting a shift toward higher-priced offerings or strengthened pricing power. Overall revenue grew 3.6% during the same timeframe, indicating steady demand despite the rising prices. Home Depot's dominance in NuWallpaper's revenue distribution highlights the brand's strong positioning within the home improvement retail channel.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 4% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 11% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for NuWallpaper on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for NuWallpaper.
BY REVENUE
