GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1 to July 31, 2026 across Home Depot, Lowe's and Amazon, NuWallpaper — a brand under privately held York Design Group — draws the bulk of its revenue from a single retail partner. Home Depot accounts for 66.0% of year-to-date revenue, with Lowe's contributing 26.1% and Amazon just 7.9%, leaving the brand heavily concentrated in one account. Momentum has been positive over the May-to-July tracking window, with revenue up 25.8% overall and a further 2.8% month-over-month gain in the most recent period. Pricing has firmed alongside that growth, as the average product price of $28.89 rose 3.5% across the period and reached $29.94 in the latest month, a 7.6% monthly increase. The assortment spans a wide price band, from roughly $7–$10 application accessories to premium grasscloth and textured designs listed near $55, giving the brand room to trade shoppers up.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 26% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for NuWallpaper on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for NuWallpaper.
BY REVIEW COUNT
Across 164K ratings on 3 channels, NuWallpaper averages 4.3★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.3
/ 5
From 164K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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