GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through September 30, 2026 across Amazon, Best Buy, and Newegg, Garmin — operated by its own publicly traded parent, Garmin Ltd. (NYSE: GRMN) — maintains an average product price of $270.39. Distribution is heavily concentrated, with Amazon accounting for 94.7% of year-to-date revenue, while Best Buy and Newegg contribute just 3.1% and 1.0% respectively. Momentum softened over the tracked period, as revenue declined 18.2% overall and fell a further 6.4% month over month. Pricing followed a similar trajectory, with the average selling price easing 10.6% to $255.95, down 5.7% versus the prior month. The combination of single-channel dependence and simultaneous price and revenue compression suggests promotional pressure is a key dynamic shaping the brand's current retail performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 11% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Garmin on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Garmin.
BY REVIEW COUNT
Across 2.59M ratings on 2 channels, Garmin averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 2.59M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$278.60
Price
$876K
Revenue
$1,045.69
Price
$559K
Revenue
$365.77
Price
$332K
Revenue
$372.77
Price
$306K
Revenue
$291.60
Price
$271K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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