Garmin

Garmin Market Overview

According to Grips Intelligence data tracking Amazon and Best Buy from January to February 2026, Garmin posted an average product price of $272.47 across both retailers during the period. Amazon dominated Garmin's online retail landscape, capturing a commanding 94.7% of total revenue share, while Best Buy accounted for just 4.5%. Notably, Garmin's revenue declined by 50.9% over the trailing period, signaling a significant slowdown in online sales momentum. Average prices also trended downward, falling 9.8% over the same window, suggesting increased discounting or a shift toward more affordable product lines like the Forerunner 55 at $156.10. These trends point to a challenging start to 2026 for Garmin's e-commerce performance and may reflect broader seasonal or competitive pressures in the consumer electronics space.