GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and Best Buy from January 1 to August 31, 2026, Garmin — which operates under its own publicly traded parent, Garmin Ltd. (NYSE: GRMN) — shows a heavily concentrated channel mix. Amazon accounts for roughly 95.0% of year-to-date revenue, while Best Buy contributes just 3.2%, leaving the brand's performance almost entirely tied to a single retail partner. The average product price sits at $281.71, and pricing has been broadly stable, easing 0.5% overall and 2.1% in the most recent month to $281.86. Revenue momentum has been choppier: the latest month fell 7.0% versus the prior month, even as the June–August period closed up 7.0% overall. Bestseller data also points to unusually wide price laddering, spanning from roughly $198 at Amazon's entry tier to over $1,081 at Best Buy's premium end.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Garmin on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Garmin.
BY REVIEW COUNT
Across 2.73M ratings on 2 channels, Garmin averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 2.73M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$280.74
Price
$738K
Revenue
$1,075.23
Price
$560K
Revenue
$293.55
Price
$355K
Revenue
$361.56
Price
$306K
Revenue
$372.77
Price
$306K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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