GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracking Funsicle from January 1 to July 31, 2026 across Lowe's, Amazon, Home Depot and Menards shows revenue up 51.2% over the period, despite a 22.1% month-over-month decline in the most recent month. Lowe's leads distribution with a 33.0% revenue share, followed closely by Amazon at 28.5%, while Home Depot (20.5%) and Menards (18.1%) round out a notably balanced four-way retail split. The average product price sits at $37.98, having eased 2.5% across the tracked period and dipping 18.9% month-over-month to $33.60 in the latest reading. That pricing spread reflects an unusually wide assortment, ranging from a $12.98 kiddie pool at Lowe's to rectangular above-ground pool sets approaching $2,000 at both Lowe's and Home Depot. The combination of strong year-to-date growth and softening average prices suggests volume-led momentum concentrated in the lower and mid tiers of the range.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 69% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Funsicle on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Funsicle.
BY REVENUE
Funsicle sells 60% online and 40% offline. Online runs through 3 channels; offline through 3.
Online
60%
40%
Offline
Online channels
60%
Offline channels
40%
BY REVIEW COUNT
Across 15K ratings on 5 channels, Funsicle averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 15K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,998.26
Price
$92K
Revenue
$149.14
Price
$67K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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