GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Amazon, acehardware.com, lowes.com, homedepot.com and menards.com shows Funsicle, a brand owned by the privately held Polygroup, maintaining a notably balanced retail footprint. Amazon leads with a 26.6% revenue share, but acehardware.com sits virtually level at 26.3%, with lowes.com contributing 20.8% and homedepot.com and menards.com splitting the remaining 26.3%. The brand's average product price of $30.96 year to date sits well below the price points of its flagship listings, pointing to a wide assortment spanning low-cost accessories and premium sets. Seasonality is pronounced: revenue fell 41.6% month over month and is down 48.9% across the June–August window tracked. At the same time, average price climbed 39.8% in the final month to $37.95, up 12.7% over the period, suggesting a mix shift toward higher-ticket items as volume tapered.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 49% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 13% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Funsicle on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Funsicle.
BY REVENUE
Funsicle sells 61% online and 39% offline. Online runs through 3 channels; offline through 3.
Online
61%
39%
Offline
Online channels
61%
Offline channels
39%
BY REVIEW COUNT
Across 16K ratings on 5 channels, Funsicle averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 16K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$147.34
Price
$101K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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