Brother

Brother Market Overview

According to Grips Intelligence data tracking Amazon, Office Depot, and Best Buy from January to February 2026, Brother maintains a strong retail presence with an average product price of $106.75. Amazon dominates as Brother's primary sales channel, commanding a significant 72.6% share of the brand's revenue, followed by Office Depot at 24.6% and Best Buy at a modest 2.6%. Notably, Brother experienced a 9.8% month-over-month revenue decline during the tracked period, signaling a potential slowdown in consumer demand. Despite this dip, pricing remained relatively stable, with average prices decreasing only 0.3% over the period. The heavy concentration of revenue through Amazon underscores the critical importance of that marketplace to Brother's overall e-commerce strategy.