GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Brother generated the majority of its revenue through Amazon, which accounted for 70.6% of total revenue share from January to May 2026 across Amazon, Office Depot, Best Buy, and Newegg. Office Depot followed as the second-largest channel at 24.2%, while Best Buy and Newegg combined represented less than 4% of Brother's revenue. The brand's average product price during this period stood at $106.05, reflecting a 6.6% overall increase in average pricing over the tracked months. Despite rising prices, Brother experienced a 4.4% decline in overall revenue during the trend period, suggesting potential volume softness. These insights highlight how Brother's retail revenue remains heavily concentrated in a single marketplace, making channel diversification a key strategic consideration.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Brother on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Brother.
BY REVENUE
Brother sells 73% online and 27% offline. Online runs through 3 retailers; offline through 2.
Online
73%
27%
Offline
Online channels
73%
Offline channels
27%
BY REVIEW COUNT
Across 5.1M ratings on 4 retailers, Brother averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 5.1M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$209.99
Price
$11M
Revenue
$300.09
Price
$6.1M
Revenue
$109.99
Price
$4.3M
Revenue
$569.98
Price
$3.48M
Revenue
$133.29
Price
$2.86M
Revenue
