GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 to July 31, 2026 across Amazon, Office Depot, Best Buy, Newegg and Lowe's, Brother — a brand owned by Brother Industries, Ltd. (TYO: 6448) — recorded a modest 1.1% revenue decline over the tracked period. Amazon dominated the brand's channel mix at 67.9% of year-to-date revenue, with Office Depot a distant second at 25.6% and the remaining three retailers together accounting for under 6%. Momentum improved late in the window, with revenue up 8.0% month over month in the most recent period measured. Pricing held broadly stable, as the average product price of $107.01 edged down 1.7% overall while ticking up 0.3% in the latest month to $109.13. That combination of concentrated retail exposure and steady pricing suggests Brother's near-term performance remains closely tied to Amazon's trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 0% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Brother on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Brother.
BY REVENUE
Brother sells 70% online and 30% offline. Online runs through 4 channels; offline through 2.
Online
70%
30%
Offline
Online channels
70%
Offline channels
30%
BY REVIEW COUNT
Across 3.85M ratings on 5 channels, Brother averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 3.85M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$563.21
Price
$67K
Revenue
$23.72
Price
$57K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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