GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Best Buy and Newegg from January 1 to September 30, 2026, Sony — a brand of Tokyo-based Sony Group Corporation (NYSE: SONY) — maintains a broad but clearly concentrated retail footprint. Amazon accounts for 55.7% of year-to-date revenue, with Best Buy contributing 34.9% and Newegg trailing at 8.6%. The brand's average product price sits at $236.42 across the period, though assortment spans entry-level items near $100 to premium listings above $8,000. Revenue has declined 7.1% over the tracked window, even as the most recent month posted a modest 1.3% month-over-month gain. Pricing has firmed in parallel, with the latest monthly average of $221.32 up 7.3% versus the prior month and 1.3% higher overall.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Sony on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Sony.
BY REVENUE
Sony sells 65% online and 35% offline. Online runs through 3 channels; offline through 1. Online share has moved from 59% in May to 68% in Sep.
Online
65%
35%
Offline
Online channels
65%
Offline channels
35%
BY REVIEW COUNT
Across 9.5M ratings on 3 channels, Sony averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 9.5M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$8,884.85
Price
$25M
Revenue
$1,999.99
Price
$2.1M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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