GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon and Best Buy from January to February 2026, Sony experienced a significant revenue decline of 58.1% over the observed period, signaling a challenging start to the year. Amazon dominated Sony's revenue distribution, capturing 58.2% of total revenue share compared to Best Buy's 41.1%. The brand's average product price settled at $298.67, though this figure reflected a 15.9% decrease in average pricing over the tracked period. Notably, Sony's top-selling products on Amazon were led by the WH-1000XM6 headphones at an average price of $454.44, while Best Buy's highest-priced Sony listing was the BRAVIA Projector 7 at $9,536.31, highlighting the wide pricing spectrum across retailers. The steep month-over-month revenue drop of 51.9% paired with declining average prices suggests aggressive discounting or a post-holiday demand cooldown heading into early 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 58% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 16% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Sony on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Sony.
BY REVENUE
$9,536.31
Price
$31M
Revenue
$563.24
Price
$971K
Revenue
