Home/Insights/Brands/SonyProduct Intelligence - 2026 YTD USA

Sony

1M+

Products Sold, Jan to Aug 2026

800+

# Offline Stores

$249.66

Avg. Price

4.5

Avg. Rating

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Sony Market Overview

Sony, a brand of Tokyo-based Sony Group Corporation (NYSE: SONY), carried an average in-store product price of $251.80 across the January 1 to August 31, 2026 period, according to Grips Intelligence data tracked across Amazon, Best Buy and Newegg. Amazon dominated the brand's channel mix with a 55.7% revenue share, followed by Best Buy at 33.6% and Newegg at 10.3%. Momentum softened over the June–August 2026 window, with revenue falling 16.8% overall and declining 8.2% month-over-month in the latest period. Average selling price compressed even more sharply, dropping 22.3% across the quarter to $220.25, a 4.0% month-over-month decline. The combination of falling prices and falling revenue points to discount-led competition rather than volume expansion across Sony's tracked retail footprint.

Revenue Share by Channel
Data covers Amazon, Best Buy, Newegg

Sony's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 17% from Jun to Aug.

Monthly revenue

Indexed values, 0-100

Sony's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 22% from Jun to Aug.

Average price

Absolute values in $

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Sony's categories

REVENUE SHARE

Best Buy

Revenue distribution across product categories for Sony on Best Buy.

Best Buy

Categories by revenue share

Distribution in %

Sony's channels

REVENUE SHARE

Revenue distribution across tracked channels for Sony.

Channels by revenue share

Distribution in %

Sony's online vs offline revenue split

BY REVENUE

Sony sells 67% online and 33% offline. Online runs through 2 channels; offline through 1.

Revenue by channel

Share of total revenue across all channels

Online

67%

33%

Offline

Online channels

67%

Amazon.com
Newegg.com

Offline channels

33%

Best Buy stores

Sony's customer ratings

BY REVIEW COUNT

Across 9.8M ratings on 3 channels, Sony averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.5

/ 5

From 9.8M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for Sony

BY REVENUE

Best Buy
Best Buy
#1Sony - BRAVIA Projector 7 4K HDR Laser Home Theater Projector with Native 4K SXRD Panel - Black

$8,958.01

Price

$19M

Revenue

#2Sony - 98" Class BRAVIA 5 Mini LED 4K UHD Smart Google TV (2025)

$3,038.10

Price

$3.72M

Revenue

#3Sony - 65" Class BRAVIA 2 II LED 4K UHD Smart Google TV (2025)

$3,323.37

Price

$3.46M

Revenue

#4Sony - Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera - (Body Only) - Black

$2,000.67

Price

$1.89M

Revenue

#5Sony - Cyber-shot RX100 VII 20.1-Megapixel Digital Camera - Black

$1,513.66

Price

$1.33M

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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