Home/Insights/Brands/SonyProduct Intelligence - 2026 YTD USA

Sony

Start benchmarking for free
Sign in with Google

1M+

Products Sold, Jan to May 2026

600+

# Offline Stores

$281.25

Avg. Price

4.5

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Sony Market Overview

According to in-store data from Grips Intelligence, Sony generated an average product price of $281.22 across Amazon, Best Buy, and Newegg during the January–May 2026 period. Amazon dominated Sony's revenue share at 52.4%, followed by Best Buy at 34.9% and Newegg at 12.6%. The brand experienced notable momentum in its most recent tracked month, with revenue growing 23.6% month-over-month, driven in part by a 20.7% increase in average price. Over the full trailing period, Sony's average price rose 7.3%, suggesting a sustained shift toward higher-value product purchases across all three retailers. These trends point to Sony strengthening its premium positioning in a competitive consumer electronics landscape heading into mid-2026.

Revenue Share by Retailer
Data covers Amazon, Best Buy, Newegg

Sony's monthly revenue

OVER TIME

Over the last three months, revenue on tracked retailers has grew by 1% from Mar to May.

Monthly revenue

Indexed values, 0-100

Sony's average price

OVER TIME

Over the last three months, average selling price on tracked retailers has increased by 7% from Mar to May.

Average price

Absolute values in $

Start benchmarking for free

Sign in with Google

Sony's categories

REVENUE SHARE

Best Buy

Revenue distribution across product categories for Sony on Best Buy.

Best Buy

Categories by revenue share

Distribution in %

Sony's retailers

REVENUE SHARE

Revenue distribution across tracked retailers for Sony.

Retailers by revenue share

Distribution in %

Sony's online vs offline revenue split

BY REVENUE

Sony sells 65% online and 35% offline. Online runs through 2 retailers; offline through 1. Online share has moved from 59% in Jan to 60% in May.

Revenue by channel

Share of total revenue across all retailers

Online

65%

35%

Offline

Online share trend

Jan – May

Online channels

65%

Amazon.com
Newegg.com

Offline channels

35%

Best Buy stores

Sony's customer ratings

BY REVIEW COUNT

Across 10M ratings on 3 retailers, Sony averages 4.5. Most reviews for the products are in the 4.4–4.6 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.5

/ 5

From 10M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across retailers, last 30 days

Top products for Sony

BY REVENUE

Best Buy
Best Buy
#1Sony - BRAVIA Projector 7 4K HDR Laser Home Theater Projector with Native 4K SXRD Panel - Black

$9,645.80

Price

$41M

Revenue

#2Sony - WH-1000XM6- Best Wireless Noise Cancelling Headphones - Black

$422.83

Price

$2.05M

Revenue

#3Sony - WH-1000XM6- Best Wireless Noise Cancelling Headphones - Black

$428.05

Price

$1.55M

Revenue

#4Sony - 55" Class BRAVIA XR8B OLED 4K Google TV

$2,082.93

Price

$1.34M

Revenue

#5Sony - Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera - (Body Only) - Black

$2,001.22

Price

$1.04M

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

© Grips 2022 All Rights Reserved