GRIPS CUSTOMERS & RESEARCH PARTNERS
Frost King's in-store performance, tracked by Grips Intelligence across Lowe's, Amazon, Menards, Ace Hardware and Home Depot from January 1 to August 31, 2026, shows a brand heavily concentrated in a single retail channel. Lowe's alone accounts for 42.4% of year-to-date revenue, followed by Amazon at 24.3% and Menards at 17.1%, leaving Home Depot with just 5.4%. The average product price sits at $9.48 across the tracked period, placing the brand firmly in the low-ticket, high-volume tier. Momentum softened over the summer, with revenue falling 19.7% month-over-month and down 19.6% across the June–August window. Pricing followed a similar path, dropping 8.1% in the latest month to $9.15 and 4.0% overall, suggesting discounting did little to offset the volume decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Frost King on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Frost King.
BY REVENUE
Frost King sells 36% online and 64% offline. Online runs through 3 channels; offline through 3.
Online
36%
64%
Offline
Online channels
36%
Offline channels
64%
BY REVIEW COUNT
Across 1.41M ratings on 5 channels, Frost King averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 1.41M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$7.45
Price
$139K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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