GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking five major retailers—Ace Hardware, Menards, Lowe's, Amazon, and Home Depot—from January to February 2026, Frost King maintains a diversified retail presence with no single channel dominating its revenue mix. Ace Hardware leads as the top revenue contributor with a 29.6% share, followed closely by Menards at 24.2% and Lowe's at 22.3%, while Amazon captures 20.1%. Notably, Home Depot accounts for just 3.8% of Frost King's revenue share, representing a significant gap compared to the other four retailers. The brand's average product price sits at $8.34, reflecting its positioning as an accessible, value-oriented option for consumers. This balanced multi-retailer distribution strategy reduces channel dependency, though the relatively low Home Depot contribution may signal an opportunity for growth at the nation's largest home improvement chain.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 54% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Frost King on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Frost King.
BY REVENUE
