GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Frost King generated revenue across five major retailers between January and April 2026, with Amazon leading at 29.0% revenue share, followed closely by Lowes.com at 24.9% and Acehardware.com at 21.4%. The brand maintains a notably low average product price of $9.09, positioning it as a highly accessible option for consumers. Menards.com captured a competitive 20.8% of revenue share, while Homedepot.com trailed significantly at just 3.9%, suggesting an uneven distribution strategy across home improvement retailers. Over the tracked period, Frost King's average price increased by 9.6%, indicating a shift toward higher-priced product sales or strategic price adjustments. Despite this pricing uplift, overall revenue declined by 19.7%, pointing to potential volume softening that warrants close monitoring in the months ahead.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 20% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 10% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Frost King on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Frost King.
BY REVENUE
