GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Frost King generated revenue across five major retailers between January and May 2026, with Amazon leading at 28.8% revenue share, closely followed by Lowe's at 27.7%. Menards and Ace Hardware captured meaningful portions of the brand's sales at 20.0% and 19.4% respectively, while Home Depot trailed significantly with just 4.0% share. The brand's average product price stood at $9.14, reflecting its positioning as an accessible, value-oriented option for consumers. Notably, Frost King experienced overall revenue growth of 7.9% during the tracked period, signaling healthy demand momentum despite a slight 1.9% decline in average pricing. This competitive spread across multiple retail channels highlights Frost King's broad distribution strategy and diversified retail presence in the home improvement space.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Frost King on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Frost King.
BY REVENUE
Frost King sells 35% online and 65% offline. Online runs through 3 retailers; offline through 3. Online share has moved from 26% in Jan to 38% in May.
Online
35%
65%
Offline
Online channels
35%
Offline channels
65%
BY REVIEW COUNT
Across 1.79M ratings on 5 retailers, Frost King averages 4.3★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.3
/ 5
From 1.79M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
