GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Lowe's, Amazon, Menards, Ace Hardware and Home Depot from January 1 to July 31, 2026 shows Frost King maintaining a broad multi-retailer footprint. Lowe's is the clear anchor at 41.1% of year-to-date revenue, followed by Amazon at 27.2% and Menards at 15.3%, while Home Depot contributes just 5.4%. Revenue momentum has been positive, rising 13.8% across the May–July window and edging up another 0.9% in the most recent month. Pricing is trending upward as well, with the average selling price climbing 5.6% over the period to $10.00 in the latest month, above the $9.64 year-to-date average. That combination of volume growth and price gains suggests the brand is holding pricing power even as demand concentrates in a small set of dominant retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 13% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Frost King on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Frost King.
BY REVENUE
Frost King sells 39% online and 61% offline. Online runs through 3 channels; offline through 3. Online share has moved from 44% in Mar to 45% in Jul.
Online
39%
61%
Offline
Online channels
39%
Offline channels
61%
BY REVIEW COUNT
Across 1.78M ratings on 5 channels, Frost King averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 1.78M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$19.99
Price
$132K
Revenue
$19.99
Price
$88K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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