GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across tracked channels including Amazon, Ace Hardware, and Home Depot, Freeze Miser carried an average product price of $46.95 during the period. Amazon dominated the brand's revenue mix, accounting for 76.4% of sales, followed by acehardware.com at 22.2% and homedepot.com at just 1.1%. Momentum has been mixed, with revenue rising 27.8% month-over-month in the most recent period yet falling 79.2% overall across the tracking window. Average pricing also softened, declining 16.2% overall and settling near $38.75 in the latest month. These shifts underscore the strong seasonal sensitivity reflected in the brand's second-quarter performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 79% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 16% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Freeze Miser on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Freeze Miser.
BY REVENUE
Freeze Miser sells 80% online and 20% offline. Online runs through 2 channels; offline through 2. Online share has moved from 89% in Feb to 65% in Jun.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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