Fortress

Fortress Market Overview

Grips Intelligence in-store data tracking Fortress from January 1 to September 30, 2026 across Home Depot, Menards, Lowe's and Amazon shows a brand whose revenue declined 14.4% over the period, including a 4.0% month-over-month drop in the most recent month. Home Depot dominates the brand's channel mix at 55.9% of year-to-date revenue, followed by Menards at 23.3% and Lowe's at 17.6%, while Amazon accounts for just 2.8%. Average product price sits at $78.99, down 2.0% across the tracked window despite a 4.8% month-over-month rebound to $78.26 in the latest period. Fortress is operated by A.S. Watson Group, majority owned by CK Hutchison Holdings (HKG: 0001), giving the brand deep retail backing as it navigates softening offline demand. The combination of falling revenue and modest price erosion suggests volume pressure rather than discounting is driving the decline.