GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot, Menards, Lowe's and Amazon from January 1 to August 31, 2026, Fortress generated an average product price of $77.37. Home Depot dominates the brand's retail footprint with 56.5% of year-to-date revenue, followed by Menards at 24.4% and Lowe's at 16.4%, while Amazon accounts for just 2.4%. Momentum has softened recently, with revenue down 10.4% month over month and 2.6% across the June–August 2026 window. Pricing has eased in parallel, with the average price falling 6.4% month over month to $74.42 and 7.1% over the three-month period. Fortress, a retail brand of Hong Kong–based A.S. Watson Group, which is majority owned by CK Hutchison Holdings (HKG: 0001), shows its widest price spread at Lowe's, where top sellers range from roughly $98 to nearly $800.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Fortress on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Fortress.
BY REVENUE
Fortress sells 75% online and 25% offline. Online runs through 3 channels; offline through 2. Online share has moved from 80% in Apr to 78% in Aug.
Online
75%
25%
Offline
Online channels
75%
Offline channels
25%
BY REVIEW COUNT
Across 21K ratings on 4 channels, Fortress averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 21K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$99.64
Price
$374K
Revenue
$102.49
Price
$315K
Revenue
$227.00
Price
$143K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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