GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Home Depot, Menards, Lowe's, and Amazon, Fortress demonstrated strong market momentum with revenue growing 71.2% over the tracked period. Home Depot dominates as the brand's primary retail channel, commanding a 61.2% revenue share, followed by Menards at 22.3% and Lowe's at 12.3%. The brand's average product price sits at $68.99, though pricing has trended upward with a 12.5% increase over the period. Amazon represents just 3.9% of Fortress revenue share, underscoring the brand's heavy reliance on home improvement retail channels. This pricing strength, paired with significant revenue growth, suggests Fortress is successfully expanding its market presence while maintaining pricing power.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 71% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 12% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Fortress on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Fortress.
BY REVENUE
Fortress sells 77% online and 23% offline. Online runs through 3 retailers; offline through 2.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 21K ratings on 4 retailers, Fortress averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 21K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$101.21
Price
$284K
Revenue
$102.21
Price
$139K
Revenue
$232.97
Price
$106K
Revenue
