GRIPS CUSTOMERS & RESEARCH PARTNERS
Fortress generated the majority of its offline sales through home improvement retail, according to in-store data from Grips Intelligence covering January 1 to June 30, 2026 across Home Depot, Menards, Lowe's, and Amazon channels. Fortress Building Products is a private company and therefore does not currently have an official ticker symbol. Home Depot dominated the retail mix at a 58.7% revenue share, followed by Menards at 24.9% and Lowe's at 13.4%, while Amazon trailed at just 2.7%. Fortress's average product price rose 11.3% over the period to reach roughly $80.52 in the latest month, with the average product price across the full period sitting at $73.92. Despite firmer pricing, revenue softened, declining 4.1% over the period and dropping 11.4% versus the prior month, per Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Fortress on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Fortress.
BY REVENUE
Fortress sells 75% online and 25% offline. Online runs through 3 channels; offline through 2.
Online
75%
25%
Offline
Online channels
75%
Offline channels
25%
BY REVIEW COUNT
Across 22K ratings on 4 channels, Fortress averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 22K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$99.84
Price
$320K
Revenue
$101.25
Price
$196K
Revenue
$227.00
Price
$143K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
