GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking performance across Home Depot, Menards, Amazon, and Lowes from January to February 2026, Fortress maintains a strong retail presence with Home Depot commanding a dominant 63.8% share of the brand's revenue. Menards follows as the second-largest channel at 16.7%, while Amazon and Lowes account for 11.0% and 8.5% respectively. The brand's average product price sits at $51.05, though its premium offerings at Home Depot reach as high as $595.84. Notably, Fortress saw a 28.9% month-over-month increase in average price during the tracked period, signaling a potential shift toward higher-value product sales. This pricing trend, combined with its heavy reliance on Home Depot as a primary revenue driver, highlights key strategic dynamics for the brand heading into 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 12% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Fortress on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Fortress.
BY REVENUE
$106.97
Price
$52K
Revenue
