GRIPS CUSTOMERS & RESEARCH PARTNERS
White Lightning, a brand of The Sherwin-Williams Company (NYSE: SHW), carried an average product price of $6.65 across the January 1 to September 30, 2026 period, according to in-store data from Grips Intelligence tracking lowes.com, Amazon and acehardware.com. Distribution is highly concentrated, with lowes.com accounting for 83.8% of year-to-date revenue, far ahead of Amazon at 8.6% and acehardware.com at 7.2%. Pricing has been the clearest momentum story, with the average price rising 11.9% over the tracked window to $7.11 in the most recent month, a 10.2% month-over-month gain. Revenue, by contrast, has been close to flat, edging up just 0.4% overall while posting a 4.1% month-over-month increase in the latest period. The combination suggests growth is being driven more by price realization than by unit expansion, leaving the brand heavily dependent on a single retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 0% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 12% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for White Lightning on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for White Lightning.
BY REVENUE
White Lightning sells 40% online and 60% offline. Online runs through 3 channels; offline through 2.
Online
40%
60%
Offline
Online channels
40%
Offline channels
60%
BY REVIEW COUNT
Across 53K ratings on 3 channels, White Lightning averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 53K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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