GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026, White Lightning demonstrates a strong retail presence dominated by Lowes.com, which accounts for 85.9% of the brand's total revenue share. Acehardware.com follows as a distant second at 9.2%, with Amazon capturing just 4.2% of revenue share. The brand's average product price sits at $7.13, though pricing has seen a notable 10.7% decline over the tracked period. Despite downward price pressure, White Lightning achieved overall revenue growth of 13.1%, suggesting increased unit volume is more than compensating for lower price points. This combination of aggressive pricing and expanding sales volume positions White Lightning as a value-driven brand gaining traction across major home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 13% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 11% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for White Lightning on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for White Lightning.
