GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence, White Lightning generated the vast majority of its in-store revenue through lowes.com at 87.7%, with acehardware.com (7.6%) and Amazon (3.9%) trailing well behind between January 1 and June 30, 2026. Across these tracked channels, overall revenue grew 19.6% during the period, signaling solid momentum for the brand. The average product price held around $7.03, rising roughly 5.0% over the timeframe. In the most recent quarter (April 1 to June 30, 2026), the average price ticked up 0.2% month-over-month to about $6.78, even as revenue dipped 1.0% versus the prior month. Taken together, the Grips Intelligence data points to strong Lowe's-driven concentration paired with steady pricing power and healthy year-to-date growth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 20% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for White Lightning on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for White Lightning.
BY REVENUE
White Lightning sells 41% online and 59% offline. Online runs through 3 channels; offline through 2.
Online
41%
59%
Offline
Online channels
41%
Offline channels
59%
BY REVIEW COUNT
Across 54K ratings on 3 channels, White Lightning averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 54K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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