GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across lowes.com, acehardware.com and Amazon shows White Lightning, a brand of The Sherwin-Williams Company (NYSE: SHW), averaging a $6.66 product price. Channel mix is heavily concentrated, with lowes.com accounting for 85.6% of year-to-date revenue. The remainder is split almost evenly between acehardware.com at 7.2% and Amazon at 6.7%, leaving the brand's performance closely tied to a single retail partner. Revenue has softened over the measured window, declining 18.8% overall and slipping a further 3.2% month over month in the most recent period. Pricing has followed a similar path, down 4.2% across the period to $6.49 despite a 2.3% monthly uptick.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for White Lightning on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for White Lightning.
BY REVENUE
White Lightning sells 38% online and 62% offline. Online runs through 3 channels; offline through 2.
Online
38%
62%
Offline
Online channels
38%
Offline channels
62%
BY REVIEW COUNT
Across 54K ratings on 3 channels, White Lightning averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 54K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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