GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, White Lightning generated the majority of its revenue through lowes.com, which accounted for 83.3% of total revenue share during Q1 2026 (January–March), followed by acehardware.com at 11.1% and Amazon at 5.0%. The brand experienced impressive revenue growth of 160.6% over the tracked period, signaling strong momentum across its retail channels. White Lightning maintained an accessible average product price of $6.39, though this represented an 8.8% decrease in average price over the quarter. With Lowe's commanding such a dominant share of revenue, the brand's distribution strategy appears heavily concentrated in the home improvement retail channel.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 161% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 9% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for White Lightning on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for White Lightning.
