GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across Lowe's, Ace Hardware, and Amazon, White Lightning holds an average product price of $6.48 and experienced notable revenue growth of 28.2% over the tracked period. Lowe's dominates as the brand's primary retail channel, commanding a significant 78.7% share of total revenue. Ace Hardware follows as a distant second with 13.6% revenue share, while Amazon accounts for just 7.0%, suggesting the brand's strength lies firmly in traditional home improvement retail. The brand saw an impressive 108.8% month-over-month revenue surge, indicating strong recent demand momentum. Despite this growth, average pricing dipped 8.7% month-over-month before stabilizing with a modest 2.2% overall increase across the period.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 28% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for White Lightning on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for White Lightning.
