GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026, White Lightning demonstrates a strong retail presence dominated by Lowes.com, which accounts for 85.9% of the brand's total revenue share. Acehardware.com follows as a distant second at 9.2%, with Amazon capturing just 4.2% of revenue share. The brand's average product price sits at $7.13, though pricing has seen a notable 10.7% decline over the tracked period. Despite downward price pressure, White Lightning achieved overall revenue growth of 13.1%, suggesting increased unit volume is more than compensating for lower price points. This combination of aggressive pricing and expanding sales volume positions White Lightning as a value-driven brand gaining traction across major home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 13% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 11% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for White Lightning on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for White Lightning.
BY REVENUE
White Lightning sells 39% online and 61% offline. Online runs through 3 retailers; offline through 2.
Online
39%
61%
Offline
Online channels
39%
Offline channels
61%
BY REVIEW COUNT
Across 38K ratings on 3 retailers, White Lightning averages 4.7★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.7
/ 5
From 38K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
