GRIPS CUSTOMERS & RESEARCH PARTNERS
White Lightning, a brand of The Sherwin-Williams Company (NYSE: SHW), shows a heavily concentrated retail footprint in Grips Intelligence in-store data spanning January 1 to July 31, 2026 across lowes.com, acehardware.com, and Amazon. Lowe's alone accounts for 87.7% of year-to-date revenue, leaving acehardware.com at 6.8% and Amazon at just 4.9%. The average product price sits at $6.86 across the tracked period, positioning the brand firmly in the value tier. Momentum has softened recently, with revenue down 16.1% month over month and 16.9% overall across the May through July window. Pricing followed a similar path, slipping 6.4% month over month to $6.34 and 6.2% over the quarter, suggesting discounting has yet to offset the volume decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for White Lightning on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for White Lightning.
BY REVENUE
White Lightning sells 40% online and 60% offline. Online runs through 3 channels; offline through 2.
Online
40%
60%
Offline
Online channels
40%
Offline channels
60%
BY REVIEW COUNT
Across 57K ratings on 3 channels, White Lightning averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 57K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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