GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Lowe's and Home Depot, Deckorators — a brand under UFP Industries (NASDAQ: UFPI) — recorded an average product price of $51.78. Lowe's accounts for the larger share of tracked revenue at 63.8%, with Home Depot contributing the remaining 36.2%. Momentum has been mixed over the June–August window, as revenue declined 18.2% across the period despite a 7.3% month-over-month rebound in the most recent month. Pricing moved in the opposite direction, climbing 4.1% month-over-month to $54.66 and finishing 2.1% higher across the timeseries. The gap between falling revenue and rising average price suggests softer unit volumes rather than discounting pressure at retail.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Deckorators on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Deckorators.
BY REVENUE
Deckorators sells 70% online and 30% offline. Online runs through 2 channels; offline through 1.
Online
70%
30%
Offline
Online channels
70%
Offline channels
30%
BY REVIEW COUNT
Across 166K ratings on 2 channels, Deckorators averages 4.2★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.2
/ 5
From 166K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$90.63
Price
$164K
Revenue
$81.85
Price
$130K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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