GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Deckorators—a brand of parent company UFP Industries, Inc. (Nasdaq: UFPI)—posted revenue growth of 30.4% over the tracked period spanning January 1 to June 30, 2026 across Lowe's and Home Depot. Grips Intelligence data shows that Lowe's accounted for 65.3% of the brand's revenue share, while Home Depot contributed the remaining 34.7%. The average product price stood at $49.74, with pricing climbing 14.1% overall and reaching $53.49 in the most recent period. These trends underscore both rising demand and firming price points across the brand's key retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 30% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 14% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Deckorators on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Deckorators.
BY REVENUE
Deckorators sells 69% online and 31% offline. Online runs through 2 channels; offline through 1.
Online
69%
31%
Offline
Online channels
69%
Offline channels
31%
BY REVIEW COUNT
Across 116K ratings on 2 channels, Deckorators averages 4.2★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.2
/ 5
From 116K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$81.99
Price
$130K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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