GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's and Home Depot from January 1 to July 31, 2026, Deckorators — a brand under UFP Industries (NASDAQ: UFPI) — generated 65.4% of its year-to-date revenue through Lowe's, with the remaining 34.6% coming from Home Depot. The brand's average product price sat at $50.92 across the period, reflecting a modest 1.9% increase over the tracked timeframe. Revenue momentum, however, weakened notably in the most recent month, falling 23.7% versus the prior month and 22.9% over the May–July window. Price points vary widely by retailer, ranging from a $9.99 hardware multi-pack at Lowe's to a $423.99 bulk fastener assortment at Home Depot. That spread suggests Deckorators competes across both impulse-level accessory purchases and higher-ticket project spend, making channel mix a key lever for recovering the recent revenue decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 23% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Deckorators on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Deckorators.
BY REVENUE
Deckorators sells 70% online and 30% offline. Online runs through 2 channels; offline through 1.
Online
70%
30%
Offline
Online channels
70%
Offline channels
30%
BY REVIEW COUNT
Across 164K ratings on 2 channels, Deckorators averages 4.2★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.2
/ 5
From 164K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$81.99
Price
$130K
Revenue
$90.35
Price
$109K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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