GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's and Home Depot from January 1 to September 30, 2026, Deckorators — a brand of UFP Industries (NASDAQ: UFPI) — maintained an average product price of $52.08. Lowe's accounted for the clear majority of year-to-date revenue at 63.9%, with Home Depot contributing the remaining 36.1%. Revenue rose 1.7% over the tracked period, though the most recent month showed a 5.2% decline versus the prior month. Pricing followed a similar pattern, ending at an average of $53.17 after a 2.7% month-over-month dip, yet still up 1.2% across the period. Taken together, the figures point to a brand holding modest growth and pricing gains while navigating softer late-quarter momentum and a heavy reliance on a single retail partner.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Deckorators on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Deckorators.
BY REVENUE
Deckorators sells 70% online and 30% offline. Online runs through 2 channels; offline through 1.
Online
70%
30%
Offline
Online channels
70%
Offline channels
30%
BY REVIEW COUNT
Across 174K ratings on 2 channels, Deckorators averages 4.2★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.2
/ 5
From 174K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$90.63
Price
$164K
Revenue
$81.85
Price
$130K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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