Vita

Vita Market Overview

According to Grips Intelligence data, Vita generated the majority of its online revenue through homedepot.com, which accounted for 71.7% of total revenue share, followed by lowes.com at 27.5% during the January–February 2026 period. The brand experienced significant momentum, with revenue growing 52.5% over the tracked timeframe and a notable 73.9% month-over-month surge. Vita's average product price stood at $281.90, while its average price trended upward with a 10.5% overall increase during the period. The brand's top-performing products at both retailers commanded premium price points, with several items listed above $800 and reaching as high as $1,092. This combination of strong revenue growth and rising average prices suggests increasing consumer demand and a strengthening market position for Vita in the home improvement e-commerce space.