Vita

Vita Market Overview

According to in-store data from Grips Intelligence, Vita generated an average product price of $321.83 across tracked retailers between January and March 2026. During this period, Home Depot accounted for the dominant share of Vita's revenue at 70.7%, followed by Lowe's at 28.8%. Vita experienced significant momentum, with revenue growing 371.4% over the tracked quarter. Average prices also trended upward, rising 43.6% over the same period, signaling a shift toward higher-priced product sales. These trends position Vita as a rapidly expanding brand within its competitive set at major home improvement retailers.