GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence tracking sales across Home Depot, Lowe's, and Amazon between January 1 and June 30, 2026, Vita's in-store revenue declined 20.3% over the period, with the most recent month falling 29.9% versus the prior month. Home Depot dominated Vita's channel mix at 62.5% of revenue, while Lowe's contributed 36.1% and Amazon accounted for just 1.4%. Even as revenue softened, Vita's average product price climbed 17.5% across the period, reaching $409.19 in its strongest month—a 15.4% month-over-month gain. The brand's overall average product price stood at $354.24 across all tracked channels. This divergence between rising prices and falling revenue signals a notable shift in Vita's retail dynamics during the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 18% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Vita on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Vita.
BY REVIEW COUNT
Across 38K ratings on 3 channels, Vita averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 38K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,092.31
Price
$534K
Revenue
$1,062.09
Price
$304K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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