Vita

Vita Market Overview

According to Grips Intelligence in-store data covering January 1 to July 31, 2026 across Home Depot, Lowe's and Amazon, Vita — a brand of Vitasoy International Holdings (HKG: 0345) — generates the overwhelming majority of its tracked revenue from a single retail relationship, with homedepot.com accounting for 62.9% of year-to-date sales. Lowe's follows at 35.7%, while Amazon contributes just 1.4%, leaving the brand highly concentrated in the home improvement channel. Revenue momentum has weakened notably, falling 32.1% month-over-month and 52.4% across the tracked timeseries period from May through July 2026. Pricing has moved in the opposite direction, with the average selling price climbing 21.5% over the same window to $430.98, well above the $366.59 period average. The combination of rising prices and contracting revenue suggests unit volumes are under greater pressure than the headline sales decline implies.