GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot, Lowe's and Amazon from January 1 to September 30, 2026, Vita — a brand of Vitasoy International Holdings (HKG: 0345) — generates the vast majority of its sales through a single retail partner. Home Depot accounts for 65.4% of year-to-date revenue, with Lowe's contributing 33.2% and Amazon just 1.4%, leaving the brand heavily concentrated in two big-box accounts. Average product price sits at $344.15, placing Vita firmly in the premium, high-ticket tier where purchase frequency is low and basket value is high. Momentum has softened over the tracked period, with revenue down 16.9% overall and a steeper 19.1% month-over-month decline in the most recent reading. Average price has also compressed 13.2% to $314.91, suggesting discounting or mix shift toward lower-priced SKUs is accompanying rather than offsetting the revenue slide.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 13% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Vita on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Vita.
BY REVIEW COUNT
Across 37K ratings on 3 channels, Vita averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 37K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,092.31
Price
$546K
Revenue
$1,062.09
Price
$285K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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