GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Home Depot and Lowe's, Vita demonstrated exceptional momentum with revenue surging 458.2% over the tracked period. The brand's average product price rose 17.8% to settle at $333.10, reflecting a notable upward pricing trend. Home Depot dominated as Vita's primary retail channel, capturing 63.0% of total revenue share compared to Lowe's at 36.2%. Month-over-month revenue growth reached an impressive 91.6%, signaling rapidly accelerating consumer demand. This strong performance across both pricing power and sales volume positions Vita as a brand gaining significant traction in the competitive home improvement retail landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 453% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 26% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Vita on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Vita.
BY REVIEW COUNT
Across 24K ratings on 3 retailers, Vita averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 24K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$1,092.31
Price
$233K
Revenue
$1,062.09
Price
$186K
Revenue
$937.99
Price
$93K
Revenue
