Vita

Vita Market Overview

According to in-store data from Grips Intelligence covering January to April 2026 across Home Depot and Lowe's, Vita demonstrated exceptional momentum with revenue surging 458.2% over the tracked period. The brand's average product price rose 17.8% to settle at $333.10, reflecting a notable upward pricing trend. Home Depot dominated as Vita's primary retail channel, capturing 63.0% of total revenue share compared to Lowe's at 36.2%. Month-over-month revenue growth reached an impressive 91.6%, signaling rapidly accelerating consumer demand. This strong performance across both pricing power and sales volume positions Vita as a brand gaining significant traction in the competitive home improvement retail landscape.