GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Home Depot, Lowe's and Amazon from January 1 to August 31, 2026 shows Vita, a brand of Hong Kong-listed Vitasoy International Holdings (HKG: 0345), concentrating the vast majority of its revenue in a single retail partner. Home Depot accounts for 64.1% of year-to-date revenue, with Lowe's at 34.1% and Amazon contributing just 1.7%. The brand's average product price sits at $344.13, though monthly pricing has softened, easing 1.5% month-over-month to $332.48 and declining 2.5% across the period. Revenue has faced pressure overall, falling 30.4% over the tracked window despite a modest 2.3% month-over-month rebound in the most recent period. Top-selling items skew toward premium price points, with several Home Depot and Lowe's listings averaging between $645 and $1,092.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 30% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Vita on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Vita.
BY REVIEW COUNT
Across 38K ratings on 3 channels, Vita averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 38K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,092.31
Price
$534K
Revenue
$1,062.09
Price
$354K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
