GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store and online data from Grips Intelligence, Fluid Film generated 75.5% of its revenue through Amazon between January and May 2026, making it the brand's dominant retail channel across the four tracked retailers. Ace Hardware followed as a distant second with a 10.7% revenue share, while Menards and Lowe's captured 7.1% and 6.7% respectively. The brand's average product price stood at $32.73, though its average price saw a notable 30.5% increase over the March to May 2026 period. With overall revenue growing 4.0% during that same window, Fluid Film demonstrated steady momentum heading into the summer season. These insights underscore the brand's heavy reliance on Amazon as its primary revenue driver, with brick-and-mortar retailers playing a supplementary role.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 28% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Fluid Film on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Fluid Film.
BY REVENUE
Fluid Film sells 80% online and 20% offline. Online runs through 2 channels; offline through 3.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 48K ratings on 4 channels, Fluid Film averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 48K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$203.88
Price
$197K
Revenue
$52.18
Price
$161K
Revenue
$169.93
Price
$81K
Revenue
$37.08
Price
$63K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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