GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through August 31, 2026 across Amazon, acehardware.com, lowes.com, and menards.com, Fluid Film has maintained steady momentum at an average product price of $34.22. Amazon dominates the brand's revenue mix at 72.4%, leaving acehardware.com (11.1%), lowes.com (10.3%), and menards.com (6.2%) to split the remaining share. Pricing has been the more notable story, with the average selling price climbing 9.1% over the tracked period to $38.99, a 6.0% month-over-month increase. Revenue has tracked upward alongside it, rising 6.6% versus the prior month and 3.3% across the measured window. Taken together, the figures suggest growth is being driven more by price realization than by volume expansion or channel diversification.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Fluid Film on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Fluid Film.
BY REVENUE
Fluid Film sells 80% online and 20% offline. Online runs through 2 channels; offline through 3.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 47K ratings on 4 channels, Fluid Film averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 47K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$197.47
Price
$154K
Revenue
$49.19
Price
$150K
Revenue
$37.35
Price
$93K
Revenue
$175.86
Price
$60K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
