GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Amazon, acehardware.com, lowes.com and menards.com, Fluid Film has posted 43.0% revenue growth over the measured period. Amazon dominates the brand's channel mix at 74.9% of year-to-date revenue, leaving acehardware.com (10.0%), lowes.com (9.5%) and menards.com (5.6%) to split the remaining quarter. Momentum accelerated late in the period, with revenue up 27.9% month-over-month in the most recent reading. Pricing has firmed alongside volume, as the average selling price climbed 10.4% to reach $41.10, against a year-to-date average of $36.67. The combination of rising prices and expanding revenue suggests healthy demand rather than discount-driven growth, though the heavy Amazon concentration leaves the brand exposed to shifts on a single platform.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 43% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Fluid Film on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Fluid Film.
BY REVENUE
Fluid Film sells 83% online and 17% offline. Online runs through 2 channels; offline through 3.
Online
83%
17%
Offline
Online channels
83%
Offline channels
17%
BY REVIEW COUNT
Across 56K ratings on 4 channels, Fluid Film averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 56K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$192.67
Price
$184K
Revenue
$49.01
Price
$166K
Revenue
$176.54
Price
$94K
Revenue
$34.73
Price
$49K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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