GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline/in-store data from Grips Intelligence covering January 1 to June 30, 2026 across Amazon, acehardware.com, lowes.com, and menards.com, Fluid Film's revenue declined 9.4% over the period, with the most recent month down 11.9% versus the prior month. Amazon dominated the brand's channel mix, capturing a commanding 71.8% of year-to-date revenue share, followed by acehardware.com at 12.4%, lowes.com at 8.1%, and menards.com at 7.7%. Despite the revenue softness, the average selling price rose 7.9% across the tracked window, reaching $35.74 in the latest month even after a 4.0% month-over-month dip. The overall average product price stood at $30.70, underscoring pricing resilience amid the sales pullback.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Fluid Film on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Fluid Film.
BY REVENUE
Fluid Film sells 78% online and 22% offline. Online runs through 2 channels; offline through 3. Online share has moved from 20% in Feb to 83% in Jun.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 38K ratings on 4 channels, Fluid Film averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 38K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$198.04
Price
$136K
Revenue
$49.12
Price
$113K
Revenue
$37.34
Price
$89K
Revenue
$47.78
Price
$62K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
