Fluid Film

Fluid Film Market Overview

According to in-store and online data from Grips Intelligence covering January to April 2026 across Amazon, Ace Hardware, Menards, and Lowe's, Fluid Film demonstrates a highly concentrated retail footprint, with Amazon commanding 75.3% of total revenue share. The brand's average product price sits at $32.56, though its premium offerings on Amazon range significantly, with the 5-gallon format priced at $204.17. Fluid Film showed strong momentum during the tracked period, with overall revenue growing 12.2% alongside an 11.8% increase in average price, suggesting healthy demand even as prices rose. Ace Hardware holds the second-largest share at 10.9%, followed by Menards at 7.5% and Lowe's at 6.3%, indicating a relatively narrow but strategically positioned retail distribution. These trends point to a brand that is successfully leveraging pricing power while maintaining growth across key home improvement and e-commerce channels.