According to Grips Intelligence in-store data tracked across Ace Hardware, Lowe's, and Amazon from January 1 to August 31, 2026, LubriMatic — a brand under privately held Highline Warren — generated the majority of its revenue through a single retail partner. Ace Hardware led with a 51.2% revenue share, followed closely by Lowe's at 40.5%, while Amazon accounted for just 8.2%. The average selling price across the tracked period was $15.24, though pricing softened roughly 9.1% over the measured window, dipping to $12.07 in the most recent month on a 52.4% month-over-month decline. Revenue trends were similarly pressured, with the latest month falling 58.2% against the prior period and total revenue down 21.2% across the June through August timeseries. The combination of steep concentration in two hardware retailers and simultaneous price and revenue compression suggests promotional activity or seasonal drawdown rather than broad channel expansion.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 21% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for LubriMatic on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for LubriMatic.
BY REVENUE
LubriMatic sells 49% online and 51% offline. Online runs through 2 channels; offline through 1. Online share has moved from 36% in Apr to 33% in Aug.
Online
49%
51%
Offline
Online channels
49%
Offline channels
51%
BY REVIEW COUNT
Across 74K ratings on 3 channels, LubriMatic averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 74K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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