GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, LubriMatic generated the majority of its revenue through Ace Hardware, which accounted for 72.6% of its retail share between January and May 2026, followed by Lowe's at 21.5% and Amazon at just 5.3%. The brand's average product price during this period stood at $12.09, reflecting an 11.1% overall increase in average pricing. LubriMatic also demonstrated strong momentum with a 15.2% revenue growth over the tracked period. With nearly three-quarters of its sales concentrated at Ace Hardware, LubriMatic maintains a notably retailer-dependent distribution strategy across the three tracked retailers. These insights highlight both the brand's pricing power and its heavy reliance on a single retail channel for the bulk of its revenue.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 15% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 11% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for LubriMatic on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for LubriMatic.
BY REVENUE
LubriMatic sells 27% online and 73% offline. Online runs through 2 retailers; offline through 1.
Online
27%
73%
Offline
Online channels
27%
Offline channels
73%
BY REVIEW COUNT
Across 14K ratings on 3 retailers, LubriMatic averages 4.3★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.3
/ 5
From 14K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
