According to Grips Intelligence in-store data tracked across Ace Hardware, Lowe's, and Amazon from January 1 to September 30, 2026, LubriMatic — a brand under privately held Highline Warren — carried an average product price of $15.07 across the period. Ace Hardware anchored the brand's footprint with 51.8% of year-to-date revenue share, followed closely by Lowe's at 40.5%, while Amazon contributed a comparatively minor 7.7%. That concentration leaves roughly 92% of tracked revenue tied to just two home-improvement retailers, a notable dependency risk. Momentum weakened sharply over the measured window, with revenue falling 65.4% overall and declining a further 18.0% month-over-month in the most recent period. Pricing followed the same trajectory, with the average selling price sliding 54.4% to $11.43 — a 5.6% month-over-month dip — suggesting discounting pressure rather than pure volume loss is reshaping the brand's revenue profile.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 65% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 54% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for LubriMatic on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for LubriMatic.
BY REVENUE
LubriMatic sells 50% online and 50% offline. Online runs through 2 channels; offline through 1. Online share has moved from 43% in May to 29% in Sep.
Online
50%
50%
Offline
Online channels
50%
Offline channels
50%
BY REVIEW COUNT
Across 74K ratings on 3 channels, LubriMatic averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 74K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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