GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, LubriMatic generated the majority of its revenue through Ace Hardware, which accounted for 72.6% of its retail share between January and May 2026, followed by Lowe's at 21.5% and Amazon at just 5.3%. The brand's average product price during this period stood at $12.09, reflecting an 11.1% overall increase in average pricing. LubriMatic also demonstrated strong momentum with a 15.2% revenue growth over the tracked period. With nearly three-quarters of its sales concentrated at Ace Hardware, LubriMatic maintains a notably retailer-dependent distribution strategy across the three tracked retailers. These insights highlight both the brand's pricing power and its heavy reliance on a single retail channel for the bulk of its revenue.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 30% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for LubriMatic on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for LubriMatic.
BY REVENUE
LubriMatic sells 28% online and 72% offline. Online runs through 2 channels; offline through 1.
Online
28%
72%
Offline
Online channels
28%
Offline channels
72%
BY REVIEW COUNT
Across 14K ratings on 3 channels, LubriMatic averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 14K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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