Fisher

Fisher Market Overview

According to in-store data from Grips Intelligence, Fisher generated the majority of its revenue through Amazon, which accounted for 63.2% of total revenue share between January and May 2026, followed by Menards at 34.5% and Office Depot at 1.4%. The brand's average product price stood at $10.38 across all tracked retailers during this period. Notably, Fisher's average price experienced a 2.3% decline over the observed timeframe, suggesting increased pricing pressure or a shift toward lower-priced product mix. Amazon's top-selling Fisher products were priced significantly higher, ranging from approximately $17 to $21, compared to Menards where bestsellers were priced between $3 and $14, indicating distinct consumer purchasing behaviors across channels. This pricing disparity across retailers highlights an opportunity for Fisher to optimize its product and pricing strategy on a per-retailer basis.