GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and menards.com from January 1 to September 30, 2026, Morton Salt carried an average product price of $5.26. Amazon dominated the brand's measured sales mix with 70.5% of year-to-date revenue, while menards.com accounted for the remaining 29.4%. Momentum accelerated sharply in the most recent quarter, with revenue climbing 86.3% month over month and finishing 46.1% higher across the July-to-September window. Pricing moved even faster, with the average selling price jumping
OVER TIME
Over the last three months, revenue on tracked channels has grew by 46% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 142% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Morton Salt on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Morton Salt.
BY REVENUE
Morton Salt sells 72% online and 28% offline. Online runs through 1 channel; offline through 1. Online share has moved from 88% in May to 71% in Sep.
Online
72%
28%
Offline
Online channels
72%
Offline channels
28%
BY REVIEW COUNT
Across 18K ratings on 2 channels, Morton Salt averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 18K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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