GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Morton Salt generated 99.1% of its revenue share through Menards between January and May 2026, making it the brand's dominant retail channel. The brand maintained an accessible average product price of $1.78 during the tracked period. Notably, Morton Salt experienced strong momentum with revenue growing 43.2% over the analyzed timeframe, signaling increasing consumer demand. The brand's average price decreased 4.3% over the same period, suggesting a competitive pricing strategy that may be fueling its impressive sales growth. These trends position Morton Salt as a value-driven brand gaining significant traction in the retail landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 43% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Morton Salt on Menards.
REVENUE SHARE
Revenue distribution across tracked retailers for Morton Salt.