GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through July 31, 2026, Morton Salt's tracked retail performance is concentrated almost entirely at a single point of sale. Menards accounts for 99.3% of the brand's year-to-date revenue share, leaving virtually no measurable contribution from other tracked channels. Revenue has climbed 17.1% across the tracked period, including an 11.2% month-over-month gain in the most recent reading. The average product price sits at $1.72, up 2.0% over the period despite a slight 0.8% dip versus the prior month. Taken together, the figures point to volume-led growth rather than pricing power, with expansion beyond a single retailer representing the clearest upside opportunity.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 62% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 65% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Morton Salt on Menards.
REVENUE SHARE
Revenue distribution across tracked channels for Morton Salt.
BY REVENUE
Morton Salt sells 71% online and 29% offline. Online runs through 1 channel; offline through 1. Online share has moved from 80% in Mar to 29% in Jul.
Online
71%
29%
Offline
Online channels
71%
Offline channels
29%
BY REVIEW COUNT
Across 17K ratings on 2 channels, Morton Salt averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 17K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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