Morton Salt

Morton Salt Market Overview

Grips Intelligence in-store data tracked across Amazon and menards.com from January 1 to August 31, 2026 shows Morton Salt concentrating the clear majority of its measured revenue on Amazon, which accounts for 62.6% of the year-to-date total. Menards.com supplies the remaining 37.2%, giving the brand a two-channel profile that leaves it heavily exposed to shifts in a single retail partner. The average product price sits at $4.25 across the tracked period, though the monthly trend line tells a softer story, with average price falling to $2.20 and declining 44.9% overall. Revenue followed the same trajectory, dropping 20.2% month over month and 50.1% across the June to August timeseries window. Taken together, the simultaneous contraction in both pricing and revenue suggests promotional depth or assortment mix, rather than demand alone, is reshaping the brand's measured performance.