Morton Salt

Morton Salt Market Overview

According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026, Morton Salt saw overall revenue grow 33.8% across the period, with an additional 5.3% month-over-month gain in its most recent measured month. The brand's average product price held at $1.76, edging up just 0.4% over the tracked window while rising 2.9% in the latest month to $1.73. Notably, Morton Salt's in-store revenue was almost entirely concentrated on a single channel, with menards.com accounting for 99.2% of sales. This near-total channel concentration, paired with double-digit revenue growth, underscores the brand's momentum within a highly consolidated retail footprint. All figures reflect Grips Intelligence offline data, with the revenue and pricing trend timeseries spanning April 1 to June 30, 2026.