GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Morton Salt captured 99% of its tracked revenue share through Menards between January and April 2026, demonstrating a highly concentrated retail distribution strategy. During this period, the brand experienced impressive revenue growth of 37.8%, signaling strong consumer demand and expanding market presence. The average product price settled at $1.82, though it saw a 6.6% overall decrease across the tracked period, suggesting competitive pricing adjustments or promotional activity. Month-over-month revenue surged 12.6%, indicating accelerating sales momentum heading into spring 2026. This combination of aggressive pricing and robust revenue growth positions Morton Salt as a brand actively strengthening its foothold within the home improvement retail channel.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 38% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 7% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Morton Salt on Menards.
REVENUE SHARE
Revenue distribution across tracked retailers for Morton Salt.