GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Magic Chef generated the vast majority of its revenue through homedepot.com, which accounted for 93.3% of total revenue share between January and May 2026, with Amazon contributing just 5.5%. The brand's average product price during this period stood at $286.99, reflecting a 9.2% overall increase in average pricing. Notably, Magic Chef experienced significant revenue momentum, with sales growing 90.2% over the tracked period from March to May 2026. Month-over-month revenue surged 34.2%, accompanied by a 10.6% rise in average price, suggesting strong demand resilience even as prices climbed. Magic Chef's heavy concentration at Home Depot signals a highly retailer-dependent distribution strategy across the two major retailers tracked.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 90% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Magic Chef on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Magic Chef.
BY REVIEW COUNT
Across 1.28M ratings on 2 retailers, Magic Chef averages 4.4★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.4
/ 5
From 1.28M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
TO MAGIC CHEF
