GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence, Magic Chef's in-store revenue grew 29.2% over the tracked period from January 1 to June 30, 2026, across Home Depot and Amazon channels. Home Depot dominated the brand's sales with a commanding 94.7% revenue share, while Amazon accounted for just 4.2%. The brand's average product price climbed 14.8% over the period to reach $296.53, signaling a notable upward pricing trend. Its top-performing products skewed toward higher-priced items, led by all-in-one washer and dryer combos priced above $1,180 alongside top freezer refrigerators in the $589–$600 range.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 29% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 15% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Magic Chef on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Magic Chef.
BY REVIEW COUNT
Across 1.5M ratings on 2 channels, Magic Chef averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 1.5M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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TO MAGIC CHEF
