GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot and Amazon from January 1 to August 31, 2026, Magic Chef — a brand owned by privately held CNA International Inc. — posted an average product price of $286.94. Channel concentration is the standout figure, with homedepot.com accounting for 95.8% of year-to-date revenue while Amazon contributed just 3.4%. Recent momentum has been modest but positive, as revenue rose 5.0% month-over-month in the June–August window even as overall revenue slipped 0.1% across the period. Pricing firmed late in the window, climbing 6.3% month-over-month to $297.83 while remaining essentially flat versus the start of the tracked timeframe. High-ticket laundry units, including all-in-one washer-dryer combos priced between roughly $1,161 and $1,231, sit at the top of the Home Depot assortment alongside compact top-freezer refrigerators near $590.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 0% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Magic Chef on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Magic Chef.
BY REVIEW COUNT
Across 1.43M ratings on 2 channels, Magic Chef averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 1.43M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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TO MAGIC CHEF
