GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Home Depot and Amazon from January 1 to September 30, 2026 shows Magic Chef commanding an average product price of $298.60. Distribution is heavily concentrated, with homedepot.com accounting for 96.2% of year-to-date revenue versus just 3.1% from Amazon. Momentum turned negative in the third quarter, as revenue fell 22.9% month-over-month and declined 19.1% across the tracked period. Pricing softened alongside volume, with the average selling price dipping to $277.66, a 10.7% monthly drop and a 5.0% decrease overall. The steeper revenue decline relative to price erosion suggests unit demand, rather than discounting alone, is driving the contraction.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Magic Chef on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Magic Chef.
BY REVIEW COUNT
Across 1.45M ratings on 2 channels, Magic Chef averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 1.45M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
TO MAGIC CHEF
