Grips Intelligence in-store data covering January 1 through September 30, 2026 tracks Alliance Rubber across four retail channels — Office Depot, Amazon, lowes.com and acehardware.com — and shows a brand navigating meaningful pricing pressure. Office Depot is the clear anchor of the business at 39.0% of year-to-date revenue, followed by Amazon at 30.0%, while lowes.com (19.8%) and acehardware.com (11.2%) round out a diversified but concentrated channel mix. The brand, which is privately held and family-owned by Alliance Rubber Company of Hot Springs, Arkansas, carried an average product price of $6.58 over the full period. That figure has been trending down, with average price falling 11.0% across the measured window to $6.37 and slipping a further 0.2% month over month in the most recent period. Revenue has contracted 21.3% overall even as the latest month ticked up 1.3%, suggesting stabilization may be emerging after a sustained decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 21% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 11% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Alliance Rubber on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Alliance Rubber.
BY REVENUE
Alliance Rubber sells 51% online and 49% offline. Online runs through 2 channels; offline through 2. Online share has moved from 55% in May to 38% in Sep.
Online
51%
49%
Offline
Online channels
51%
Offline channels
49%
BY REVIEW COUNT
Across 271K ratings on 4 channels, Alliance Rubber averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 271K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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