Eufy

Eufy Market Overview

According to Grips Intelligence in-store data covering January 1 to July 31, 2026 across Amazon, Lowe's, Newegg and Best Buy, Eufy — an in-house brand of Shenzhen-listed Anker Innovations (SZSE: 300866) — shows heavy channel concentration, with Amazon accounting for 81.4% of year-to-date revenue. Lowe's follows at 9.0%, ahead of Newegg at 6.4% and Best Buy at just 2.5%, leaving three retailers to split under a fifth of tracked sales. Momentum has been strong through the May–July window, with revenue up 25.1% month over month and 66.6% higher across the period. Pricing has moved in the same direction, with the average selling price reaching $237.70 in the latest month, a 15.7% increase over the timeseries and above the $219.73 year-to-date average. Together, these figures point to a brand growing on both volume and price realization, while remaining highly exposed to a single dominant retail partner.