GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data shows that between January 1 and June 30, 2026, Enoz—owned by the privately held Willert Home Products—maintained an average product price of $9.47 across the tracked channels of Amazon, acehardware.com, lowes.com, and menards.com. Amazon led revenue share at 34.9%, followed closely by acehardware.com at 30.8%, with lowes.com contributing 21.3% and menards.com accounting for the remaining 12.6%. Over this period, overall revenue grew 7.9%, even as average price declined 11.5%. The most recent tracked month showed a 5.0% revenue dip versus the prior month, alongside a 10.2% drop in average price to $8.67. Taken together, the Grips Intelligence data points to healthy channel diversification and net revenue growth despite downward pricing pressure.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Enoz on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Enoz.
BY REVENUE
Enoz sells 42% online and 58% offline. Online runs through 3 channels; offline through 3.
Online
42%
58%
Offline
Online channels
42%
Offline channels
58%
BY REVIEW COUNT
Across 197K ratings on 4 channels, Enoz averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 197K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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