GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, ENCORE generated the majority of its revenue through menards.com, which accounted for a dominant 67.5% revenue share during the January to May 2026 period, followed by homedepot.com at 15.4% and lowes.com at 14.0%. The brand demonstrated strong growth momentum, with overall revenue increasing 25.9% over the tracked period across these four retailers including Amazon. ENCORE's average product price stood at $3.70, while its average price trend showed a notable 36.3% increase, suggesting a shift toward higher-priced offerings or successful pricing adjustments. Amazon represented just 1.7% of ENCORE's revenue share, indicating the brand's performance is heavily concentrated in home improvement retail channels. This distribution highlights ENCORE's strong positioning within the home improvement sector, with Menards serving as its primary revenue driver by a significant margin.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 26% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 36% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for ENCORE on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for ENCORE.
BY REVENUE
ENCORE sells 25% online and 75% offline. Online runs through 4 retailers; offline through 3. Online share has moved from 8% in Jan to 40% in May.
Online
25%
75%
Offline
Online channels
25%
Offline channels
75%
BY REVIEW COUNT
Across 26K ratings on 4 retailers, ENCORE averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 26K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
