GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Menards, The Home Depot, Lowe's and Amazon from January 1 to September 30, 2026, ENCORE — a brand of privately held UK-based MPM Products Ltd — holds a highly concentrated retail footprint. Menards accounts for 62.3% of year-to-date revenue, more than three times the 18.7% share held by The Home Depot and the 17.0% held by Lowe's. Amazon remains a marginal contributor at just 1.2% of revenue, underscoring how dependent the brand's performance is on a single retail partner. Momentum has softened over the most recent quarter, with revenue down 9.0% overall and falling 14.9% in the latest month tracked. Pricing has held broadly steady at an average of $3.96, slipping only 0.3% across the period despite a sharper 7.6% monthly dip to $3.61.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for ENCORE on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for ENCORE.
BY REVENUE
ENCORE sells 29% online and 71% offline. Online runs through 3 channels; offline through 2.
Online
29%
71%
Offline
Online channels
29%
Offline channels
71%
BY REVIEW COUNT
Across 28K ratings on 4 channels, ENCORE averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 28K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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