Green Label

Green Label Market Overview

Green Label, an expression held directly by Diageo plc (NYSE: DEO), shows a highly concentrated retail footprint in in-store data tracked by Grips Intelligence from January 1 to September 30, 2026 across menards.com and homedepot.com. Menards accounts for 91.8% of year-to-date revenue, leaving Home Depot with just 8.2%, underscoring a single-retailer dependency that shapes the brand's overall trajectory. The average product price sits at $2.64, with the most recent month tracking slightly higher at $2.66 despite a 5.5% month-over-month decline. Over the July–September measurement window, revenue fell 34.7%, including a 12.4% drop in the latest month, pointing to sustained softening in sell-through. That contraction stands in contrast to a 25.2% increase in average price over the same period, suggesting pricing gains have not offset volume losses.