Green Label

Green Label Market Overview

According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across the tracked retailers Menards and The Home Depot, Green Label — a name associated with Diageo (NYSE: DEO) — shows a highly concentrated channel footprint. Menards accounts for 91.2% of year-to-date revenue, leaving Home Depot with just 8.8%, making performance almost entirely dependent on a single retail partner. Revenue softened over the period, declining 8.3% overall and falling a steeper 25.5% in the most recent month versus the prior month. Pricing averaged $2.65, with a recent monthly peak of $2.82 that marked a 32.5% month-over-month jump, though the average price was essentially flat overall at -0.1%. The combination of a sharp short-term revenue drop alongside rising unit prices suggests volume pressure rather than discounting is driving the recent trend.