GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked between January and May 2026 across Menards and Home Depot, Green Label generated the vast majority of its revenue through menards.com, which accounted for an impressive 87.9% share compared to just 12.1% from homedepot.com. The brand's average product price during this period stood at $3.11, though pricing saw a notable overall decline of 12.2% over the tracked timeframe. Despite a modest 6.2% month-over-month revenue uptick in the most recent period, Green Label's overall revenue dipped 2.1%, suggesting some volatility in consumer demand. This heavy concentration at a single retailer, combined with downward pricing pressure, presents both a risk and an opportunity for the brand's growth strategy moving forward.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 2% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 12% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Green Label on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Green Label.
BY REVENUE
Green Label sells 12% online and 88% offline. Online runs through 1 retailer; offline through 1.
Online
12%
88%
Offline
Online channels
12%
Offline channels
88%