Green Label

Green Label Market Overview

According to Grips Intelligence in-store data tracked across menards.com and homedepot.com from January 1 to June 30, 2026, Green Label maintained an average product price of $3.05, positioning it firmly in the value segment. Notably, Menards, which accounts for 87.7% of the brand's revenue share, is a privately held company and not publicly traded. Between April and June 2026, the brand's average price dipped slightly to $2.82, a 3.9% month-over-month decline and part of a broader 1.9% downward price trend over the period. Despite softer pricing, revenue climbed 4.6% month-over-month and grew 11.1% overall across the tracked window, signaling healthy volume-driven momentum. This combination of falling prices and rising revenue suggests Green Label is successfully leaning into its low-cost positioning to capture share within the home-improvement retail channel.