GRIPS CUSTOMERS & RESEARCH PARTNERS
Mallory operates as a privately held brand under Hopkins Manufacturing Corporation, meaning no public stock ticker applies, according to data compiled by Grips Intelligence. Based on offline/in-store sales tracked from January 1 to June 30, 2026 across Amazon and acehardware.com, the brand's revenue is heavily concentrated, with Amazon accounting for 95.0% of revenue share versus just 5.0% for acehardware.com. Grips Intelligence data shows the average product price sits at $14.64, having decreased 6.0% over the tracked period. Most notably, revenue fell sharply during the April 1 to June 30, 2026 timeseries window, dropping 89.5% versus the prior month and declining 96.9% overall. This steep contraction, combined with softening pricing, points to strong seasonality typical of a category that peaks outside the spring and summer months.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 97% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Mallory on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Mallory.
BY REVENUE
Mallory sells 92% online and 8% offline. Online runs through 1 channel; offline through 2. Online share has moved from 0% in Feb to 95% in Jun.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 181K ratings on 2 channels, Mallory averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 181K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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