GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence tracking Amazon and acehardware.com between January 1 and August 31, 2026, Mallory's sales base remains heavily concentrated in a single outlet. Amazon accounts for 90.6% of year-to-date revenue, leaving acehardware.com with a 9.1% share. Revenue momentum has weakened over the summer window, falling 9.5% month over month and 44.7% across the tracked period. Pricing, however, has moved in the opposite direction, with the average price climbing 13.8% month over month to $14.73 and rising 19.4% overall. That leaves the brand's year-to-date average price at $13.37, suggesting recent gains have come from price realization rather than volume.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 45% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 19% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Mallory on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Mallory.
BY REVENUE
Mallory sells 91% online and 9% offline. Online runs through 1 channel; offline through 2. Online share has moved from 97% in Apr to 5% in Aug.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 114K ratings on 2 channels, Mallory averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 114K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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