GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and acehardware.com shows Mallory averaging a $14.85 product price between January 1 and September 30, 2026. Distribution is heavily concentrated, with Amazon accounting for 86.1% of year-to-date revenue and acehardware.com contributing the remaining 13.6%. Revenue momentum has weakened materially, falling 33.1% across the tracked period and declining a further 26.0% month over month in the most recent reading. Pricing has moved in the opposite direction, climbing 24.2% overall to a recent monthly average of $16.09, a 9.2% increase versus the prior month. That divergence between rising average prices and contracting revenue suggests unit volume, rather than price realization, is the primary pressure point for the brand heading into Q4.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 33% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 24% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Mallory on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Mallory.
BY REVENUE
Mallory sells 88% online and 12% offline. Online runs through 1 channel; offline through 2. Online share has moved from 99% in May to 0% in Sep.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 47K ratings on 2 channels, Mallory averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 47K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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