GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's, Amazon and Home Depot from January 1 to September 30, 2026, Apache — an in-house brand of TVS Motor Company (NSE: TVSMOTOR) — generated the overwhelming majority of its revenue through a single retail partner, with Lowe's accounting for 81.1% of year-to-date sales. Amazon contributed a secondary 17.1% share, while Home Depot remained marginal at just 1.8%, underscoring a heavily concentrated distribution footprint. Revenue momentum weakened over the July–September timeseries window, falling 23.2% month-over-month and 21.7% across the period overall. Pricing held comparatively steady, with the average product price at $27.75 and a modest 0.7% decline over the period, despite a 5.3% monthly uptick to $28.35. The combination of near-flat pricing and double-digit revenue contraction points to volume softness rather than discounting as the primary driver of Apache's recent performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Apache on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Apache.
BY REVIEW COUNT
Across 18K ratings on 3 channels, Apache averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 18K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
