GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Amazon, Lowe's, Menards and Home Depot, E-Z UP's sales are distributed across a notably balanced retail mix. Amazon leads with a 38.4% revenue share, but Lowe's runs close behind at 34.3%, while Menards (14.3%) and Home Depot (13.0%) split the remainder. Momentum has softened over the summer window, with revenue down 17.3% month-over-month and 24.1% across the tracked period. Pricing tells a more nuanced story: the average product price sits at $190.89 year-to-date, having slipped 7.3% overall even as the latest month ticked up 4.2% to $181.86. At Lowe's, assortment spans a wide range from roughly $133 to $368, suggesting the brand is being merchandised across both entry-level and premium price tiers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 24% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for E-Z UP on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for E-Z UP.
BY REVENUE
E-Z UP sells 86% online and 14% offline. Online runs through 3 channels; offline through 1. Online share has moved from 93% in Apr to 86% in Aug.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 65K ratings on 4 channels, E-Z UP averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 65K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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