GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across four major retailers, E-Z UP demonstrated strong momentum with revenue growing 51.8% over the tracked period. Lowe's emerged as the brand's dominant retail channel, commanding 41.4% of total revenue share, followed closely by Amazon at 38.0%. The brand's average product price stood at $198.25, though pricing showed a downward trend with an 8.1% decrease over the period, potentially signaling a strategic push for volume. Home Depot and Menards accounted for the remaining 20.6% of revenue, with 13.2% and 7.4% shares respectively, indicating a retail distribution heavily concentrated in the top two channels. This pricing and distribution mix suggests E-Z UP is leveraging competitive pricing to drive significant sales growth heading into the peak outdoor season.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 52% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for E-Z UP on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for E-Z UP.
BY REVENUE
E-Z UP sells 93% online and 7% offline. Online runs through 3 retailers; offline through 1.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 72K ratings on 4 retailers, E-Z UP averages 4.3★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.3
/ 5
From 72K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
