GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline/in-store data from Grips Intelligence covering January 1 to June 30, 2026 across Lowe's, Amazon, Home Depot, and Menards, E-Z UP's revenue grew 55.8% over the tracked period, with the most recent month up 29.7% versus the prior month. Lowe's led all channels with a 39.7% revenue share, narrowly ahead of Amazon at 36.5%, while Home Depot (13.9%) and Menards (9.9%) rounded out the mix. The brand's average product price sat at $199.44, though pricing softened 6.1% across the full period despite a modest 1.4% month-over-month uptick to $196.13 in the latest reading. Together, these figures point to strong revenue momentum paired with slight downward pressure on average selling prices. This overview is based on Grips Intelligence data.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 56% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for E-Z UP on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for E-Z UP.
BY REVENUE
E-Z UP sells 90% online and 10% offline. Online runs through 3 channels; offline through 1. Online share has moved from 96% in Feb to 86% in Jun.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 71K ratings on 4 channels, E-Z UP averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 71K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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