GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 through September 30, 2026 across Amazon, lowes.com, menards.com and homedepot.com, E-Z UP's demand is concentrated but notably balanced across its retail footprint. Amazon leads with a 37.4% revenue share, though lowes.com trails closely at 32.9%, with menards.com (16.1%) and homedepot.com (13.6%) splitting the remainder. The brand's average selling price sits at $180.49, and pricing has firmed over the period, rising 8.8% overall to $177.10 in the most recent month tracked. Revenue, however, has moved in the opposite direction, falling 25.8% month over month and 38.1% across the measured window. That divergence between rising price points and contracting revenue suggests softening unit volume rather than a pricing problem, a dynamic worth monitoring as seasonal demand normalizes.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 38% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for E-Z UP on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for E-Z UP.
BY REVENUE
E-Z UP sells 84% online and 16% offline. Online runs through 3 channels; offline through 1.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 63K ratings on 4 channels, E-Z UP averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 63K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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