GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Office Depot, Lowes.com and Newegg between January 1 and August 31, 2026, Dymo — a brand owned by Newell Brands (NASDAQ: NWL) — maintained an average product price of $40.31. Amazon dominates the brand's measured revenue mix at 76.1%, making it the clear volume driver for Dymo's performance. Office Depot follows at 16.4%, while Lowes.com and Newegg remain comparatively small contributors at 4.3% and 2.9% respectively. Over the June through August timeseries window, revenue grew 7.0%, despite a marginal 0.3% month-over-month dip in the most recent period. Average pricing softened slightly across the same stretch, easing 1.1% overall even as the latest month ticked up 0.4% to $40.94.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Dymo on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Dymo.
BY REVENUE
Dymo sells 81% online and 19% offline. Online runs through 3 channels; offline through 3.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 1.31M ratings on 4 channels, Dymo averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 1.31M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$54.99
Price
$1.26M
Revenue
$269.98
Price
$766K
Revenue
$118.95
Price
$675K
Revenue
$29.97
Price
$289K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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