GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data spanning January 1 to June 30, 2026 across offline/in-store channels including Amazon, Office Depot, Newegg, and Lowe's, Dymo—a brand owned by publicly traded parent company Newell Brands (NASDAQ: NWL)—generated the vast majority of its revenue through Amazon, which captured a commanding 74.6% share, followed distantly by Office Depot at 17.6%. Newegg and Lowe's rounded out the mix with modest shares of 3.8% and 3.6%, respectively, underscoring a heavy channel concentration for the brand. On performance, Grips Intelligence data shows revenue declined 7.4% over the tracked period, with the most recent month falling 9.0% versus the prior month. Meanwhile, the average product price climbed to $41.17, rising 2.8% month-over-month and up 4.2% overall, indicating pricing strength even as sales softened.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Dymo on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Dymo.
BY REVENUE
Dymo sells 80% online and 20% offline. Online runs through 3 channels; offline through 3. Online share has moved from 22% in Feb to 83% in Jun.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 1.15M ratings on 4 channels, Dymo averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 1.15M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$54.99
Price
$1.08M
Revenue
$274.00
Price
$592K
Revenue
$118.95
Price
$337K
Revenue
$46.87
Price
$245K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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