GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Amazon, Office Depot, Lowe's and Newegg, Dymo — a brand owned by Newell Brands (NASDAQ: NWL) — commands an average product price of $40.79. Distribution is heavily concentrated, with Amazon accounting for 75.6% of year-to-date revenue, followed by Office Depot at 17.2%, while lowes.com (4.3%) and Newegg (2.6%) remain niche contributors. Momentum has been positive in the most recent quarter, with revenue up 19.7% overall and gaining 15.8% month over month. Pricing has moved in the same direction, climbing 7.8% over the period to reach $43.72, suggesting the brand is growing without discounting. The combination of rising volume and rising price points to healthy demand, though the reliance on a single dominant channel remains a concentration risk worth monitoring.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 20% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Dymo on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Dymo.
BY REVENUE
Dymo sells 82% online and 18% offline. Online runs through 3 channels; offline through 3.
Online
82%
18%
Offline
Online channels
82%
Offline channels
18%
BY REVIEW COUNT
Across 1.21M ratings on 4 channels, Dymo averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 1.21M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$54.38
Price
$1.27M
Revenue
$126.37
Price
$1.02M
Revenue
$239.67
Price
$754K
Revenue
$29.09
Price
$265K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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