GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Zebra generated the majority of its revenue through Amazon, which accounted for 84.5% of total revenue share between January and May 2026, followed by Newegg at 9.6% and Office Depot at 5.5%. The brand maintained an average product price of $17.83 across all tracked retailers during this period. Notably, Zebra's product pricing showed an upward trend, with average prices increasing by 3.0% over the observed timeframe. However, the brand experienced a 10.0% decline in overall revenue during the same period, suggesting potential volume softness despite rising prices. The wide price range across retailers — from consumer-oriented pens under $25 at Office Depot to enterprise-grade thermal printers exceeding $5,000 on Newegg — highlights Zebra's diverse product portfolio and multi-channel retail strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 10% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Zebra on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Zebra.
BY REVENUE
Zebra sells 94% online and 6% offline. Online runs through 2 retailers; offline through 2.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 7.9M ratings on 3 retailers, Zebra averages 4.7★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.7
/ 5
From 7.9M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$521.47
Price
$744K
Revenue
$194.15
Price
$571K
Revenue
$16.54
Price
$562K
Revenue
$22.80
Price
$364K
Revenue
