GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Advantus recorded an average product price of $23.79 across five tracked retailers — Office Depot, Amazon, Newegg, Home Depot, and Lowe's — during the January to May 2026 period. Office Depot led Advantus's revenue share at 36.0%, followed closely by Amazon at 35.4%, making these two retailers responsible for over 70% of the brand's total revenue. Newegg captured a notable 20.8% share, positioning itself as a significant third channel for the brand. Meanwhile, the home improvement segment remained modest, with Home Depot and Lowe's contributing just 5.8% and 1.9% respectively. Advantus's average price also trended upward, rising 1.9% over the tracked period, signaling a slight shift toward higher-priced product sales.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 7% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Advantus on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Advantus.
BY REVENUE
Advantus sells 64% online and 36% offline. Online runs through 4 retailers; offline through 1. Online share has moved from 58% in Jan to 72% in May.
Online
64%
36%
Offline
Online channels
64%
Offline channels
36%
BY REVIEW COUNT
Across 542K ratings on 5 retailers, Advantus averages 4.2★. Most reviews sit on products in the 4.0–4.2★ range.
BRAND AVERAGE
4.2
/ 5
From 542K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$79.06
Price
$4.19K
Revenue
$88.65
Price
$3.99K
Revenue
