GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence offline retail data tracked from January 1 to September 30, 2026 across Amazon, Office Depot, Newegg, homedepot.com and lowes.com shows Advantus, the house brand of privately held Advantus Corp., generating 44.4% of year-to-date revenue on Amazon, with Office Depot contributing 29.4% and Newegg a notable 18.2%. That three-way split leaves home improvement channels as a smaller footprint, with homedepot.com at 6.6% and lowes.com at 1.4%. Revenue has grown 5.8% over the tracked period, including 1.9% month-over-month momentum in the most recent quarter. Pricing tells a different story: the average product price of $21.05 reflects a 5.9% decline across the period, even as the latest month ticked up 0.8% to $19.82. The combination of rising revenue against softening average prices points to volume-led growth rather than premiumization.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Advantus on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Advantus.
BY REVENUE
Advantus sells 72% online and 28% offline. Online runs through 4 channels; offline through 1.
Online
72%
28%
Offline
Online channels
72%
Offline channels
28%
BY REVIEW COUNT
Across 485K ratings on 5 channels, Advantus averages 4.2★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.2
/ 5
From 485K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$24.32
Price
$17K
Revenue
$26.98
Price
$12K
Revenue
$72.93
Price
$11K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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