Cra-Z-Art

Cra-Z-Art Market Overview

Grips Intelligence in-store data tracked across Amazon and Office Depot from January 1 to September 30, 2026 shows Cra-Z-Art maintaining a highly concentrated channel mix, with Amazon accounting for 94.6% of year-to-date revenue versus just 5.0% at Office Depot. The brand's average product price sits at $5.31 year to date, positioning it firmly in the low-ticket, high-volume tier where repeat purchase frequency matters more than basket value. Pricing has moved sharply upward in recent months, with the average price climbing 20.9% over the tracked timeseries period to $5.89, including a 25.3% month-over-month jump. Revenue has been more uneven, growing 4.3% across the July–September window but slipping 8.2% in the most recent month, suggesting the price increases may be testing demand elasticity. Taken together, the Grips Intelligence figures point to a brand trading margin expansion against near-term volume risk while remaining heavily dependent on a single dominant channel.