Cra-Z-Art

Cra-Z-Art Market Overview

According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Amazon and Office Depot, Cra-Z-Art's sales base is heavily concentrated in a single channel. Amazon accounts for 94.8% of year-to-date revenue, leaving Office Depot with just 4.7% and highlighting a significant channel imbalance. Revenue momentum has been strong through the summer, growing 52.4% overall across the June-to-August window, including an 11.5% month-over-month gain in the most recent period. That growth came alongside price compression, with the average selling price falling 15.8% over the same stretch to $4.79, down 4.9% month over month. With an overall average product price of $5.50, the brand appears to be trading price for volume, a strategy worth monitoring as channel concentration risk persists.