GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Cra-Z-Art — a New Jersey-based global leader in the toy and school supply space — generated the vast majority of its tracked revenue through Amazon, which accounted for 98.1% of revenue share between January and May 2026 across Amazon and Office Depot. The brand's average product price stood at $7.30, though pricing trended downward with a 10.1% overall decrease during the tracked period. Despite its dominance on Amazon, Cra-Z-Art's total revenue declined 3.9% over the period, signaling potential headwinds in consumer demand or competitive pressure. The company owns America's largest pencil factory in Lewisburg, Tennessee, along with manufacturing facilities in Jacksonville, Florida, giving it a strong domestic production base even as its online retail footprint remains heavily concentrated in a single channel.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 10% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Cra-Z-Art on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Cra-Z-Art.
BY REVIEW COUNT
Across 522K ratings on 2 retailers, Cra-Z-Art averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 522K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$10.40
Price
$235K
Revenue
$21.99
Price
$141K
Revenue
$30.45
Price
$122K
Revenue
$14.81
Price
$121K
Revenue
