GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, DURAMAX generated the majority of its revenue through Home Depot, which accounted for 66.2% of total revenue share between January and May 2026, followed by Menards at 20.3% and Lowe's at 12.3%. The brand's average product price stood at $646.47 across all tracked retailers during this period. Notably, DURAMAX experienced strong overall revenue growth of 55.3% over the tracked timeframe, despite a recent monthly dip of 11.9%. Average pricing also trended upward, rising 10.5% overall, signaling a possible shift toward higher-value product sales. With Amazon capturing just 1.2% of revenue share, DURAMAX's sales remain heavily concentrated among traditional home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 55% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for DURAMAX on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for DURAMAX.
BY REVENUE
DURAMAX sells 80% online and 20% offline. Online runs through 3 channels; offline through 1. Online share has moved from 94% in Jan to 81% in May.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 11K ratings on 4 channels, DURAMAX averages 4.1★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.1
/ 5
From 11K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$867.72
Price
$154K
Revenue
$750.87
Price
$96K
Revenue
$868.93
Price
$90K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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