According to Grips Intelligence in-store data tracked across Home Depot, Menards, Lowe's and Amazon from January 1 to August 31, 2026, DURAMAX commands an average product price of $644.44, placing it firmly in the premium tier of its space. Home Depot is by far the brand's most important outlet, accounting for 64.5% of year-to-date revenue, followed by Menards at 25.7%. Lowe's contributes 8.4% while Amazon remains marginal at just 1.4%, underscoring how concentrated the brand's distribution footprint really is. Momentum has been positive over the June–August 2026 window, with revenue up 5.3% overall and a 4.9% month-over-month gain in the latest period. That growth came alongside softer pricing, however, as the average price slipped 9.3% month-over-month to $584.85 and declined 3.1% across the period, suggesting promotional activity or a shift toward lower-priced items is helping drive volume.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for DURAMAX on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for DURAMAX.
BY REVENUE
DURAMAX sells 74% online and 26% offline. Online runs through 3 channels; offline through 1.
Online
74%
26%
Offline
Online channels
74%
Offline channels
26%
BY REVENUE
$868.69
Price
$202K
Revenue
$1,099.00
Price
$184K
Revenue
$870.30
Price
$112K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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