GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Duraflame generated the majority of its revenue through Amazon, which accounted for 78.2% of total revenue share between January and May 2026, followed by Lowes.com at 14.0% and Menards.com at 6.4%. The brand's average product price during this period stood at $22.98, reflecting a competitive pricing strategy across tracked retailers including Ace Hardware. Notably, Duraflame experienced a significant revenue decline of 69.0% over the observed trend period, suggesting strong seasonal demand fluctuations as warmer months approached. Price trends mirrored this pattern, with average pricing decreasing 18.4% overall during the same window. These insights, sourced from Grips Intelligence, highlight the highly seasonal nature of Duraflame's sales performance across major online and brick-and-mortar retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 69% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 18% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Duraflame on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Duraflame.
BY REVENUE
Duraflame sells 84% online and 16% offline. Online runs through 2 retailers; offline through 3.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 634K ratings on 4 retailers, Duraflame averages 4.4★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.4
/ 5
From 634K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$75.96
Price
$1.56M
Revenue
$259.99
Price
$1.23M
Revenue
$259.99
Price
$747K
Revenue
