Duraflame

Duraflame Market Overview

According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Amazon, Lowes.com, Menards.com and AceHardware.com, Duraflame's revenue climbed 73.3% over the period, including an 84.9% month-over-month surge in the most recent reading. Amazon accounts for the majority of that revenue at 57.2% share, with Lowes.com contributing a substantial 34.4% and Menards.com and AceHardware.com splitting the remaining 8.3%. Pricing has moved even faster than volume, with the average price up 109.7% across the period to $25.87, well above the $18.26 year-to-date average. That spread points to a widening assortment, ranging from multi-packs in the $15 to $40 range at Lowe's to $259.99 electric fireplace units leading the Amazon catalog. The combination of concentrated channel share and steep price gains makes Duraflame a useful case study in premium mix shift within the hearth category.