GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Amazon, Lowe's, Menards, and Ace Hardware, Duraflame's in-store sales were heavily concentrated on Amazon, which captured 70.1% of revenue, followed by lowes.com at 20.0% and menards.com at 8.2%. Over the tracked period, the brand's revenue declined 41.9%, while its average product price fell 22.4% to an overall level of $20.13. In the most recent quarter (April 1 to June 30, 2026), momentum remained soft, with revenue down 13.5% versus the prior month and average price slipping 4.7% to $20.43. Duraflame remains privately owned within the Berolzheimer family, so no public ticker applies. These trends, sourced from Grips Intelligence, point to sustained pricing and demand pressure across the brand's key offline retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 42% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 22% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Duraflame on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Duraflame.
BY REVENUE
Duraflame sells 81% online and 19% offline. Online runs through 2 channels; offline through 3.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 492K ratings on 4 channels, Duraflame averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 492K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$38.98
Price
$115K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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