Duraflame

Duraflame Market Overview

According to in-store data from Grips Intelligence, Duraflame generated an average product price of $23.08 across tracked retailers between January and April 2026. Amazon dominated Duraflame's retail landscape, commanding a 79.1% revenue share, followed by Lowes.com at 13.2% and Menards.com at 6.4%. The brand experienced a notable revenue decline of 69.2% over the tracked period, reflecting expected seasonal demand patterns as winter ended. Despite the revenue pullback, Duraflame's average pricing remained remarkably stable, with only a 0.9% month-over-month increase in the most recent period. These insights, sourced from Grips Intelligence, highlight Duraflame's heavy reliance on Amazon as its primary revenue driver across the four retailers tracked.