GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to April 2026, True Blue demonstrates a highly concentrated retail distribution, with Menards commanding an overwhelming 89.3% revenue share compared to Amazon's modest 9.7% across tracked retailers. The brand maintains a notably low average product price of $4.48, positioning it competitively in its category. However, True Blue has experienced a significant revenue decline of 22.6% over the tracked period, signaling potential challenges in maintaining sales momentum. Despite the revenue downturn, average pricing showed slight resilience with a 0.6% overall increase, suggesting the brand is holding its pricing power even as volumes contract. This divergence between falling revenue and stable pricing warrants close monitoring in the months ahead.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 23% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for True Blue on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for True Blue.
