GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Menards.com, Amazon, and Lowes.com, True Blue's in-store revenue grew 27.7% over the period, underscoring strong momentum in the tracked channels. Menards.com dominated the brand's revenue mix with a commanding 84.8% share, far ahead of Amazon at 10.2% and Lowes.com at just 4.3%. Grips Intelligence data also shows revenue accelerated in the most recent month, climbing 30.3% versus the prior month. The average product price rose 7.6% over the period to settle around $4.51, signaling pricing power alongside volume gains. This concentration in a single retail channel highlights both a key strength and a potential dependency risk for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 28% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for True Blue on Menards.
REVENUE SHARE
Revenue distribution across tracked channels for True Blue.
BY REVENUE
True Blue sells 16% online and 84% offline. Online runs through 3 channels; offline through 1. Online share has moved from 10% in Feb to 25% in Jun.
Online
16%
84%
Offline
Online channels
16%
Offline channels
84%
BY REVIEW COUNT
Across 441K ratings on 3 channels, True Blue averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 441K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$31.48
Price
$28K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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