GRIPS CUSTOMERS & RESEARCH PARTNERS
BETTERWood Products, a brand of the privately held Wood Products International, generated its in-store sales across two tracked retail channels between January 1 and August 31, 2026, according to Grips Intelligence offline retail data. Lowe's accounted for the clear majority of revenue at 77.4%, with Menards contributing the remaining 22.6%. The brand's average product price sat at $13.16 across the period, though pricing softened notably toward the end of the window, falling 15.5% month-over-month to $11.89 and declining 13.3% overall. Revenue followed a similarly mixed path, rising 11.3% in the most recent month measured while ending the period down 10.1%. That combination of a concentrated channel mix and sustained price erosion suggests the brand's growth is increasingly dependent on volume rather than pricing power.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 13% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for BETTERWood Products on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for BETTERWood Products.
BY REVENUE
BETTERWood Products sells 31% online and 69% offline. Online runs through 1 channel; offline through 2. Online share has moved from 29% in Apr to 28% in Aug.
Online
31%
69%
Offline
Online channels
31%
Offline channels
69%
BY REVIEW COUNT
Across 6.8K ratings on 2 channels, BETTERWood Products averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 6.8K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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