GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through August 31, 2026 shows Duracell, a wholly owned subsidiary of Berkshire Hathaway (NYSE: BRK.B), growing revenue 6.0% across the five tracked channels: Amazon, Ace Hardware, Menards, Lowe's and Office Depot. Distribution is highly concentrated, with Amazon commanding 58.6% of year-to-date revenue and acehardware.com a further 25.5%, meaning just two channels drive roughly 84% of tracked sales. Menards (6.7%), Lowe's (5.8%) and Office Depot (3.1%) split the remaining share, leaving limited diversification outside the top two. Pricing has held remarkably steady, with an average product price of $14.36 year-to-date and a 1.0% overall increase, ending the period at $14.50 after a marginal 0.2% month-over-month dip. Momentum remains positive but modest, as the latest month posted 1.0% revenue growth against the prior month.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Duracell on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Duracell.
BY REVENUE
Duracell sells 59% online and 41% offline. Online runs through 1 channel; offline through 4.
Online
59%
41%
Offline
Online channels
59%
Offline channels
41%
BY REVIEW COUNT
Across 16M ratings on 5 channels, Duracell averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 16M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$7.99
Price
$1.73M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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