Duracell

Duracell Market Overview

According to in-store data from Grips Intelligence covering January to April 2026 across Amazon, Ace Hardware, Lowe's, Office Depot, and Menards, Duracell maintains a strong retail presence with Amazon commanding a dominant 66.3% share of the brand's total revenue. Ace Hardware follows as the second-largest channel at 23.3%, while the remaining three retailers each account for under 4% of revenue share. The brand's average product price during this period stood at $14.80, though pricing varied significantly by retailer, with Office Depot listing 24-packs near $29.99 compared to more competitive pricing on Amazon and Lowe's. Duracell experienced a notable 11.5% decline in overall revenue during the tracked period, accompanied by a 5.4% drop in average pricing, suggesting increased promotional activity or shifting consumer purchasing patterns. These trends highlight the critical role Amazon plays in Duracell's omnichannel strategy, as the platform alone drives nearly two-thirds of the brand's tracked retail revenue.