GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across retailers including Amazon, Ace Hardware, Lowe's, Menards, and Office Depot, Duracell maintains a strong retail presence with an average product price of $14.73. Amazon dominates Duracell's revenue share at 65.6%, followed by Ace Hardware at 22.8%, with the remaining retailers each contributing under 5%. Despite its leading market position, Duracell experienced a notable 15.5% revenue decline over the March to May 2026 period, signaling potential headwinds in consumer demand. Average pricing also saw a slight downward trend, decreasing 3.3% over the same period, though a 2.4% month-over-month price increase in the most recent month suggests a possible stabilization. These trends indicate that while Duracell continues to lead across major retail channels, shifting pricing dynamics and softening revenue warrant close monitoring heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 15% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Duracell on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Duracell.
BY REVENUE
Duracell sells 66% online and 34% offline. Online runs through 1 retailer; offline through 4.
Online
66%
34%
Offline
Online channels
66%
Offline channels
34%
BY REVIEW COUNT
Across 18M ratings on 5 retailers, Duracell averages 4.8★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.8
/ 5
From 18M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
