GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to June 30, 2026 across retailers including Amazon, Ace Hardware, Menards, Lowe's, and Office Depot, Duracell—a wholly owned subsidiary of Berkshire Hathaway (NYSE: BRK.B)—saw overall revenue decline 8.9% during the period, with a further 10.2% month-over-month drop, even as its average product price edged up 1.4% to settle around $14.52. Amazon dominated the brand's channel mix at 60.0% of revenue share, while Ace Hardware followed as a distant second at 25.9%. The remaining share was fragmented across Menards (5.4%), Lowe's (4.9%), and Office Depot (3.3%), underscoring the brand's heavy reliance on a single dominant channel. Notably, average selling prices varied widely by retailer, with Office Depot commanding the highest prices at $29.99 for 24-packs versus roughly $18 for comparable packs at Menards, per Grips Intelligence data.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Duracell on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Duracell.
BY REVENUE
Duracell sells 61% online and 39% offline. Online runs through 1 channel; offline through 4.
Online
61%
39%
Offline
Online channels
61%
Offline channels
39%
BY REVIEW COUNT
Across 18M ratings on 5 channels, Duracell averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 18M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$7.99
Price
$1.51M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
