GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Amazon, Ace Hardware, Menards, Lowe's and Office Depot, Duracell — a wholly owned subsidiary of Berkshire Hathaway (NYSE: BRK.B) — maintained an average product price of $13.86. Amazon accounts for the majority of year-to-date revenue at 55.2%, with Ace Hardware a clear second at 27.1%. The remaining demand is spread thinly across Menards (7.8%), Lowe's (6.2%) and Office Depot (3.2%), underscoring a heavily top-two-weighted channel mix. Revenue climbed 9.1% over the tracked period, including a 6.9% month-over-month gain in the most recent reading. Pricing, meanwhile, has edged down 1.3% overall to a recent average of $13.96, suggesting growth is being driven by volume rather than price increases.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 9% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Duracell on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Duracell.
BY REVENUE
Duracell sells 57% online and 43% offline. Online runs through 1 channel; offline through 4.
Online
57%
43%
Offline
Online channels
57%
Offline channels
43%
BY REVIEW COUNT
Across 15M ratings on 5 channels, Duracell averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 15M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$7.99
Price
$1.66M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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