GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026, Monster's online revenue is heavily concentrated across Amazon, Ace Hardware, Lowe's, and Office Depot, with Amazon commanding a dominant 59.2% revenue share followed by Ace Hardware at 37.7%. The brand's average product price sits at $26.61, reflecting a modest 1.2% decline over the tracked period. Notably, Amazon and Ace Hardware together account for nearly 97% of Monster's total revenue, leaving minimal contribution from Lowe's (1.1%) and Office Depot (1.0%). Revenue experienced a notable 14.5% decline over the March to May 2026 trend period, signaling potential headwinds in consumer demand or shifting competitive dynamics. These insights suggest Monster may need to diversify its retail footprint and address pricing pressures to stabilize its online sales trajectory.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 15% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Monster on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Monster.
BY REVENUE
Monster sells 61% online and 39% offline. Online runs through 2 retailers; offline through 2.
Online
61%
39%
Offline
Online channels
61%
Offline channels
39%
BY REVIEW COUNT
Across 271K ratings on 4 retailers, Monster averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 271K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$137.45
Price
$120K
Revenue
