GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to June 30, 2026 across offline retail channels including Amazon, Ace Hardware, Lowe's, and Office Depot, Monster's revenue declined 13.4% over the period, with the most recent month down 10.5% versus the prior month. Amazon led distribution with a 53.7% revenue share, followed closely by acehardware.com at 42.8%, while lowes.com and Office Depot each accounted for less than 1.5%. The brand's average product price stood at $25.01, having decreased 3.5% across the period despite a slight 0.8% uptick in the latest month to $25.17. This combination of falling revenue and a narrowing average price points to competitive pressure across Monster's core offline retail footprint during the first half of 2026, per Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Monster on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Monster.
BY REVENUE
Monster sells 57% online and 43% offline. Online runs through 3 channels; offline through 2.
Online
57%
43%
Offline
Online channels
57%
Offline channels
43%
BY REVIEW COUNT
Across 284K ratings on 4 channels, Monster averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 284K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$143.36
Price
$170K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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