GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across Amazon, acehardware.com, lowes.com, and Office Depot, Monster — a brand of Monster Beverage Corporation (NASDAQ: MNST) — recorded an average product price of $25.85. Channel concentration is striking, with Amazon accounting for 59.2% of year-to-date revenue and acehardware.com contributing another 37.4%, leaving lowes.com (1.7%) and Office Depot (1.0%) as marginal contributors. Revenue momentum softened over the tracked period, declining 3.1% overall and falling 8.6% in the most recent month versus the prior month. Pricing moved in the opposite direction, with the average selling price climbing 5.8% across the period to reach $27.47 in the latest month, a 1.1% month-over-month gain. The combination of rising prices and easing revenue suggests unit volumes, rather than price realization, are the primary drag on Monster's tracked retail performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Monster on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Monster.
BY REVENUE
Monster sells 63% online and 37% offline. Online runs through 2 channels; offline through 2.
Online
63%
37%
Offline
Online channels
63%
Offline channels
37%
BY REVIEW COUNT
Across 181K ratings on 3 channels, Monster averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 181K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$159.99
Price
$132K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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