GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering 1 January to 31 August 2026 across Amazon, homedepot.com and lowes.com shows Masterplug, a brand of Luceco plc (LSE: LUCE), generating steady growth, with revenue up 13.8% over the tracked period. Momentum accelerated in the most recent month, when revenue climbed 17.3% versus the prior month. Amazon dominates the brand's sales mix at 60.0% of revenue, followed by homedepot.com at 32.3% and lowes.com at just 7.1%. Pricing has been volatile: the average product price sits at $75.58 for the period, yet the latest month registered $79.09, an 18.4% month-over-month increase. Despite that spike, average price is still down 16.3% across the full window, suggesting recent gains have been driven by a mix of volume and selective premium positioning.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 14% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 16% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Masterplug on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Masterplug.
BY REVIEW COUNT
Across 49K ratings on 3 channels, Masterplug averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 49K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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