GRIPS CUSTOMERS & RESEARCH PARTNERS
Masterplug, a brand of Luceco plc (LSE: LUCE), generated an average product price of $76.15 across in-store data tracked by Grips Intelligence from January 1 to September 30, 2026 on Amazon, homedepot.com and lowes.com. Amazon dominates the brand's revenue mix with a 66.5% share, followed by homedepot.com at 27.4% and lowes.com at just 5.7%. Momentum softened in the most recent quarter, with revenue down 13.6% month-over-month and off 3.5% across the July–September timeseries period. Pricing told a different story, as the average price of $70.11 fell 12.6% month-over-month yet still finished 13.8% higher over the period. The combination of concentrated marketplace exposure and rising average prices against slipping revenue suggests volume pressure is the key variable to watch heading into the next quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 14% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Masterplug on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Masterplug.
BY REVIEW COUNT
Across 50K ratings on 3 channels, Masterplug averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 50K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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