GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026 across Amazon, Home Depot, and Lowe's, Masterplug commands a strong retail presence with Amazon accounting for 70.3% of its total revenue share. Home Depot follows as the second-largest channel at 25.1%, while Lowe's captures a modest 3.6% of revenue. The brand's average product price sits at $75.71, though pricing has seen a notable 6.8% decline over the tracked period. During the March to May 2026 window, Masterplug experienced an 18.7% month-over-month drop in average price, suggesting increased promotional activity or competitive pricing adjustments. Despite pricing pressure, overall revenue showed marginal growth of 0.3%, indicating resilient consumer demand for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 0% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Masterplug on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Masterplug.
BY REVIEW COUNT
Across 65K ratings on 3 channels, Masterplug averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 65K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
