GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Deflecto recorded an average product price of $12.06 across four tracked retailers between January and May 2026. Office Depot led as the brand's top revenue-generating retailer with a 37.5% share, followed closely by Amazon at 33.3%, while Lowe's and Menards accounted for 15.7% and 13.5% respectively. The brand's revenue grew 2.6% over the tracked period, signaling steady demand across its retail footprint. Notably, the average price decreased 1.9% during the same window, suggesting a competitive pricing strategy or shifting product mix. This balanced distribution across both office-supply and home-improvement channels highlights Deflecto's diversified retail presence.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 3% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Deflecto on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Deflecto.
BY REVENUE
Deflecto sells 46% online and 54% offline. Online runs through 2 retailers; offline through 3.
Online
46%
54%
Offline
Online channels
46%
Offline channels
54%
BY REVIEW COUNT
Across 336K ratings on 4 retailers, Deflecto averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 336K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$8.88
Price
$57K
Revenue
