GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Office Depot and Menards, Brea Reese maintains a highly concentrated retail footprint, with Office Depot accounting for a dominant 95.0% of total revenue share. The brand's average product price sits at $9.38, though pricing saw a 5.7% month-over-month decrease in the most recent period tracked. Revenue trends indicate a challenging stretch, with a 9.6% overall decline observed during the March to May 2026 window. Menards represents a small but notable secondary channel at 4.7% of revenue share, offering products at a lower average price point around $7.50. This heavy reliance on a single retailer presents both a strategic focus advantage and a potential diversification risk for the brand moving forward.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 10% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Brea Reese on Menards.
REVENUE SHARE
Revenue distribution across tracked retailers for Brea Reese.
BY REVENUE