GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026, Brea Reese maintains a concentrated retail footprint, with Office Depot commanding a dominant 94.7% of the brand's total revenue share across tracked retailers. Menards.com accounts for the remaining 5.3% of revenue, indicating limited distribution diversification for the brand during this period. The brand's average product price sits at $9.43, with pricing trending upward by 3.9% over the tracked timeseries, suggesting a steady pricing strategy shift. Notably, top-performing products at Office Depot carry significantly higher average prices—ranging from $12.99 to $14.52—compared to Menards listings averaging around $7.55, revealing a clear price segmentation across retail channels. This heavy reliance on a single retailer presents both a stability risk and a potential growth opportunity for Brea Reese as it looks to expand its retail presence.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 0% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Brea Reese on Menards.
REVENUE SHARE
Revenue distribution across tracked retailers for Brea Reese.
BY REVENUE