GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and Office Depot from January 1 to September 30, 2026, Parker — a brand owned by Newell Brands (NASDAQ: NWL) — generated an average product price of $19.62. Amazon accounted for the clear majority of year-to-date revenue at 62.2%, while Office Depot contributed the remaining 37.2%, indicating a two-channel distribution profile with meaningful dependence on a single marketplace. Revenue edged up 0.3% month-over-month in the most recent period, but the broader trend was softer, with revenue down 2.0% across the July–September 2026 timeseries window. Average selling price followed a similar path, slipping 0.4% month-over-month to $19.28 and declining 1.3% overall during the same stretch. Taken together, the figures point to a brand holding roughly flat volumes while absorbing modest price erosion, suggesting pricing pressure rather than demand collapse is the key variable to watch heading into the next quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Parker on Office Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Parker.
BY REVENUE
Parker sells 65% online and 35% offline. Online runs through 1 channel; offline through 1.
Online
65%
35%
Offline
Online channels
65%
Offline channels
35%
BY REVIEW COUNT
Across 1.97M ratings on 2 channels, Parker averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 1.97M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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