GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Parker maintained an average product price of $20.69 across tracked retailers from January to May 2026. Amazon dominated Parker's revenue distribution, commanding a 68.0% share, while Office Depot accounted for 31.7% of revenue during the same period. Despite its strong retail presence, Parker experienced an 11.3% overall revenue decline over the tracked period, signaling potential headwinds for the brand. Notably, Parker's average price showed modest resilience, increasing 0.6% overall even as revenues contracted. These trends across Amazon and Office Depot suggest that while Parker sustains pricing power, the brand faces challenges in maintaining sales volume momentum.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 11% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Parker on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Parker.
BY REVENUE
Parker sells 68% online and 32% offline. Online runs through 1 retailer; offline through 1.
Online
68%
32%
Offline
Online channels
68%
Offline channels
32%
BY REVIEW COUNT
Across 2.38M ratings on 2 retailers, Parker averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 2.38M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$99.95
Price
$140K
Revenue
$12.96
Price
$110K
Revenue
