GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Danco maintained an average product price of $7.65 across five major retailers — Lowe's, Home Depot, Menards, Amazon, and Ace Hardware — during the January to May 2026 period. Lowe's dominated as Danco's leading retail channel, capturing 44.0% of the brand's total revenue share, more than double that of Home Depot at 20.7%. Menards and Amazon followed with 14.0% and 12.2% revenue shares respectively, while Ace Hardware accounted for 9.1%. Over the tracked timeframe, Danco's average price rose 5.9%, even as overall revenue declined 13.0%. This pricing-versus-volume dynamic suggests the brand may be navigating a shift toward higher-priced products or adjusting its pricing strategy amid softening demand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Danco on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Danco.
BY REVENUE
Danco sells 33% online and 67% offline. Online runs through 3 channels; offline through 3. Online share has moved from 26% in Jan to 34% in May.
Online
33%
67%
Offline
Online channels
33%
Offline channels
67%
BY REVIEW COUNT
Across 2.38M ratings on 5 channels, Danco averages 4.3★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.3
/ 5
From 2.38M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$25.99
Price
$165K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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