GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's, Home Depot, Menards, Amazon and Ace Hardware from January 1 to September 30, 2026, Danco — a brand operated by the privately held Plumbing Products Group — generates nearly half of its revenue from a single retailer. Lowe's accounts for 49.6% of year-to-date revenue, roughly two and a half times Home Depot's 19.4%, with Menards (12.9%), Amazon (11.2%) and Ace Hardware (7.0%) splitting the remainder. The brand's average product price sits at $8.64 year to date, pointing to a high-volume, low-ticket assortment. Momentum softened over the July–September window, with revenue down 8.4% month over month and 6.7% across the quarter. Pricing moved in the opposite direction, climbing 5.5% over the same period to reach $9.30, including a 6.6% monthly increase.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Danco on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Danco.
BY REVENUE
Danco sells 33% online and 67% offline. Online runs through 3 channels; offline through 3.
Online
33%
67%
Offline
Online channels
33%
Offline channels
67%
BY REVIEW COUNT
Across 2.83M ratings on 5 channels, Danco averages 4.3★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.3
/ 5
From 2.83M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$25.99
Price
$189K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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