GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Danco maintained an average product price of $7.41 across five major retailers — Lowe's, Home Depot, Menards, Amazon, and Ace Hardware — during the January to April 2026 period. Lowe's dominated as Danco's leading retail channel, capturing 43.4% of total revenue share, followed by Home Depot at 21.4% and Menards at 14.3%. Notably, Danco's average price surged 28.0% over the tracked period, signaling a significant upward pricing trend. Despite this pricing momentum, overall revenue experienced a slight decline of 0.6%, suggesting that higher price points may be tempering purchase volume. Combined, the top three home improvement retailers accounted for roughly 79% of Danco's total revenue share, underscoring the brand's heavy reliance on traditional hardware retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 0% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 28% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Danco on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Danco.
BY REVENUE
Danco sells 35% online and 65% offline. Online runs through 3 retailers; offline through 3.
Online
35%
65%
Offline
Online channels
35%
Offline channels
65%
BY REVIEW COUNT
Across 2.27M ratings on 5 retailers, Danco averages 4.3★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.3
/ 5
From 2.27M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$25.99
Price
$138K
Revenue
