Keeney

Keeney Market Overview

According to Grips Intelligence data for January–February 2026 across four major home improvement retailers, Keeney holds a notable distribution footprint with Menards.com commanding the largest share of the brand's revenue at 53.4%, followed by Lowes.com at 22.8% and AceHardware.com at 17.2%. HomeDepot.com accounts for a modest 6.7% of Keeney's revenue share, suggesting an opportunity for growth on the nation's largest home improvement platform. The brand maintains an accessible average product price of $10.58, positioning it competitively within its category. Keeney's revenue experienced a 5.7% decline over the tracked period, indicating some softening in demand that warrants monitoring in the months ahead. The brand's heavy reliance on Menards.com for over half of its online revenue highlights both a strong retail partnership and a potential concentration risk.