GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Dalen generated revenue across four major retailers between January and April 2026, with Amazon leading at 34.7% revenue share, followed by acehardware.com at 28.1%, lowes.com at 25.1%, and homedepot.com at 12.0%. The brand experienced impressive revenue growth of 232.7% over the tracked period, signaling strong and accelerating demand. Dalen's average product price stood at $20.86, with pricing trending upward by 7.3% overall during the period. The most recent month saw an 80.1% month-over-month revenue surge, suggesting significant seasonal momentum. With a relatively balanced distribution across leading home improvement and general retail channels, Dalen demonstrates a diversified retail footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 225% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 6% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Dalen on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Dalen.
BY REVENUE
Dalen sells 54% online and 46% offline. Online runs through 3 retailers; offline through 2. Online share has moved from 16% in Dec to 58% in Apr.
Online
54%
46%
Offline
Online channels
54%
Offline channels
46%
BY REVIEW COUNT
Across 196K ratings on 4 retailers, Dalen averages 4.1★. Most reviews sit on products in the 4.0–4.2★ range.
BRAND AVERAGE
4.1
/ 5
From 196K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$19.31
Price
$14K
Revenue
