GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across five retail channels from January 1 to September 30, 2026, shows Dalen — a privately held, family-run business — maintaining an average product price of $23.85. Amazon leads distribution with a 34.1% revenue share, followed by lowes.com at 26.2%, while acehardware.com and homedepot.com sit close together at 18.8% and 18.4% respectively. Menards.com remains a marginal outlet at just 2.5% of revenue, pointing to concentrated exposure across four primary retailers. Momentum softened in the third quarter, with revenue falling 31.1% month-over-month and 36.3% across the July–September window. Pricing held comparatively steady over the same stretch, easing just 0.7% overall to $23.65, suggesting the decline stemmed from volume rather than discounting.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 36% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Dalen on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Dalen.
BY REVENUE
Dalen sells 66% online and 34% offline. Online runs through 3 channels; offline through 3.
Online
66%
34%
Offline
Online channels
66%
Offline channels
34%
BY REVIEW COUNT
Across 159K ratings on 5 channels, Dalen averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 159K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
