GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, Lowes.com, Acehardware.com, and Homedepot.com from January to February 2026, Dalen demonstrates a well-diversified retail presence with Amazon leading revenue share at 34.0%, closely followed by Lowes.com at 31.1% and Acehardware.com at 26.4%. The brand's average product price sits at $19.65, reflecting an accessible price point across its retail channels. Notably, Dalen's overall revenue grew 13.0% over the tracked period, signaling strong upward momentum in early 2026. Homedepot.com accounts for a smaller 8.5% of revenue share, suggesting potential room for growth on that platform. This balanced multi-retailer strategy positions Dalen competitively across major home and hardware e-commerce destinations.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 13% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Dalen on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Dalen.
