GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, lowes.com, acehardware.com, homedepot.com and menards.com from January 1 to August 31, 2026 shows Dalen operating at an average product price of $24.08. Amazon leads distribution with a 36.1% share of year-to-date revenue, followed by lowes.com at 25.5% and acehardware.com at 19.8%, while menards.com contributes just 1.4%. That spread leaves roughly 64% of revenue outside the marketplace channel, an unusually balanced retail mix for the category. Momentum has softened over the June–August window, with revenue down 7.1% month-over-month and 27.1% across the period. Average price has held comparatively steady by contrast, slipping 3.8% overall to $24.29 in the most recent month despite a 0.6% monthly uptick.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 27% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Dalen on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Dalen.
BY REVENUE
Dalen sells 66% online and 34% offline. Online runs through 3 channels; offline through 3. Online share has moved from 55% in Apr to 68% in Aug.
Online
66%
34%
Offline
Online channels
66%
Offline channels
34%
BY REVIEW COUNT
Across 235K ratings on 5 channels, Dalen averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 235K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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