Grips Intelligence in-store data tracking Crown from January 1 to September 30, 2026 across acehardware.com, Amazon, Newegg and lowes.com shows a brand whose sales are heavily concentrated in a single retail partner. Crown, operated by Crown Paints Ltd under Denmark's Hempel Group, draws 83.5% of its year-to-date revenue from acehardware.com, with Amazon a distant second at 12.2% and Newegg and lowes.com together accounting for just 3.5%. The average product price across tracked channels stands at $49.19, though pricing has softened considerably, falling 48.6% over the measured period to a recent monthly average of $34.00. Revenue has followed a similar trajectory, declining 65.4% across the period and dropping 45.2% in the most recent month alone. That combination of narrow channel concentration and compounding price and revenue erosion makes distribution diversification the clearest strategic lever for Crown heading into the next quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 66% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 49% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Crown on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Crown.
BY REVENUE
Crown sells 16% online and 84% offline. Online runs through 4 channels; offline through 1. Online share has moved from 26% in May to 26% in Sep.
Online
16%
84%
Offline
Online channels
16%
Offline channels
84%
BY REVIEW COUNT
Across 18K ratings on 4 channels, Crown averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 18K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$46.09
Price
$15K
Revenue
$75.44
Price
$14K
Revenue
$93.45
Price
$2.9K
Revenue
$72.47
Price
$2.83K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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