GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Rutland generated the majority of its revenue through Amazon, which accounted for 69.0% of total revenue share between January and May 2026, followed by Ace Hardware at 20.6% and Home Depot at 9.7%. The brand's average product price stood at $17.84 across all three tracked retailers during this period. Notably, Rutland's average price trended upward with an overall increase of 11.5%, suggesting a shift toward higher-priced product sales or strategic price adjustments. However, the brand experienced a significant revenue decline of 45.9% over the tracked period, indicating potential seasonal softening or competitive pressures in its core categories. With Amazon commanding over two-thirds of Rutland's revenue, the brand's online marketplace strategy remains a critical driver of its overall market performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 43% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 13% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Rutland on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rutland.
BY REVENUE
Rutland sells 79% online and 21% offline. Online runs through 2 channels; offline through 1. Online share has moved from 71% in Jan to 92% in May.
Online
79%
21%
Offline
Online channels
79%
Offline channels
21%
BY REVIEW COUNT
Across 319K ratings on 3 channels, Rutland averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 319K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
