GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Amazon, Ace Hardware, and Home Depot, Rutland maintains a broad in-store presence with an average product price of $18.15. Amazon dominates its distribution, accounting for 65.4% of revenue share, followed by acehardware.com at 21.1% and homedepot.com at 12.6%. Rutland's average selling price climbed to $22.04 in the most recent month, up 3.5% versus the prior month and rising 11.8% over the tracked period. Despite these pricing gains, revenue fell 19.1% month-over-month and declined 28.2% across the full period, signaling softening demand. Its top-performing items span the fireplace and stove maintenance category, ranging from lower-priced products like Rutland Glass Cleaner at $9.99 on Ace Hardware to higher-ticket offerings such as the 27 lbs. Castable Refractory Cement Tub at $77.26 on Home Depot.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 28% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 12% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Rutland on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rutland.
BY REVENUE
Rutland sells 80% online and 20% offline. Online runs through 3 channels; offline through 1. Online share has moved from 75% in Feb to 93% in Jun.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 316K ratings on 3 channels, Rutland averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 316K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
