GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, homedepot.com, acehardware.com and lowes.com from January 1 to September 30, 2026, Rutland's sales remain heavily concentrated in a single channel. Amazon alone accounts for 72.3% of year-to-date revenue, with homedepot.com a distant second at 17.1% and acehardware.com and lowes.com splitting the remaining 10.6%. Momentum has been strong in the most recent quarter, with revenue up 48.9% month-over-month and 48.3% over the July–September tracking window. Pricing has firmed alongside that growth, with the average selling price reaching $21.20 in the latest month, a 6.6% monthly increase and 4.2% gain over the period, against a year-to-date average of $20.90. The combination of rising volumes and higher realized prices suggests Rutland is gaining traction without discounting, though its dependence on one dominant channel remains the key risk to watch.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 48% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Rutland on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rutland.
BY REVENUE
Rutland sells 93% online and 7% offline. Online runs through 3 channels; offline through 1.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 307K ratings on 4 channels, Rutland averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 307K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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