GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking Amazon, acehardware.com, lowes.com, and Office Depot from January 1 to June 30, 2026, O2Cool—which is privately held under Chicago-based private equity firm Middleton Partners—posted strong momentum, with overall revenue growing 123.3% across the period. Grips Intelligence data shows revenue surged 75.5% month-over-month in the most recent period, underscoring accelerating demand. Amazon dominated the channel mix at 74.1% of revenue share, followed by acehardware.com at 18.0% and lowes.com at 6.7%. The average product price rose to $16.30, up 4.5% over the period, signaling healthy pricing power alongside volume gains.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 123% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for O2Cool on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for O2Cool.
BY REVENUE
O2Cool sells 75% online and 25% offline. Online runs through 1 channel; offline through 3.
Online
75%
25%
Offline
Online channels
75%
Offline channels
25%
BY REVIEW COUNT
Across 4.07M ratings on 4 channels, O2Cool averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 4.07M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$52.99
Price
$77K
Revenue
$26.38
Price
$51K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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