GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Flex Seal Family of Products generated the vast majority of its revenue through Ace Hardware, which accounted for 95.4% of total revenue share between January and May 2026, with Home Depot capturing just 4.6%. The brand's average product price stood at $17.44, though pricing showed an upward trend with a 10.5% increase over the tracked period. Revenue also demonstrated positive momentum, growing 12.4% over the timeseries window from March to May 2026. Notably, there is a significant price disparity between retailers, with top-selling products at Ace Hardware averaging around $15.60 compared to Home Depot's premium-focused assortment where top products range from approximately $110 to $227. This pricing strategy suggests Flex Seal leverages Ace Hardware for high-volume, accessible product sales while positioning higher-capacity, premium SKUs at Home Depot.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 12% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 10% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Flex Seal Family of Products on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Flex Seal Family of Products.
BY REVIEW COUNT
Across 704K ratings on 2 retailers, Flex Seal Family of Products averages 4.1★. Most reviews sit on products in the 4.0–4.2★ range.
BRAND AVERAGE
4.1
/ 5
From 704K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$15.60
Price
$529K
Revenue
$15.63
Price
$345K
Revenue
TO FLEX SEAL FAMILY OF PRODUCTS