GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Flex Seal Family of Products generated the vast majority of its revenue through Ace Hardware, which accounted for 95.5% of retailer revenue share between January and April 2026, with Home Depot capturing just 4.5%. During this period, the brand saw strong momentum with revenue growing 26.0% overall, signaling increasing consumer demand. The average product price across retailers stood at $17.12, though a notable price gap exists between Ace Hardware's top sellers averaging around $15.26 and Home Depot's premium large-format offerings priced above $100. Average pricing also trended upward, rising 8.2% over the tracked period, suggesting either a shift toward higher-priced SKUs or strategic price increases across the portfolio.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 26% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 8% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Flex Seal Family of Products on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Flex Seal Family of Products.
BY REVENUE
$15.26
Price
$417K
Revenue
$15.27
Price
$266K
Revenue
TO FLEX SEAL FAMILY OF PRODUCTS