GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Amazon, Menards and Lowe's, Mayfair — a brand of Japan Tobacco (TYO: 2914) — commands an average product price of $31.64. Amazon is the brand's dominant channel at 66.3% of year-to-date revenue, followed by menards.com at 30.0% and lowes.com at a comparatively marginal 3.6%. Revenue momentum has been positive, rising 17.9% month-over-month in the most recent period and 15.3% overall across the May–July tracking window. Pricing has firmed alongside volume, with the average selling price reaching $33.85, up 3.9% versus the prior month and 6.4% over the period. The channel mix and simultaneous price-and-revenue expansion suggest Mayfair is scaling without discounting, though its narrow presence at Lowe's marks a clear white-space opportunity.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Mayfair on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Mayfair.
BY REVENUE
Mayfair sells 86% online and 14% offline. Online runs through 2 channels; offline through 1. Online share has moved from 3% in Mar to 99% in Jul.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 1.63M ratings on 3 channels, Mayfair averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 1.63M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$39.25
Price
$53K
Revenue
$48.59
Price
$34K
Revenue
$205.02
Price
$27K
Revenue
$204.97
Price
$16K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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