Home/Insights/Brands/MayfairProduct Intelligence - 2026 YTD USA

Mayfair

400K+

Products Sold, Jan to Jun 2026

300+

# Offline Stores

$30.99

Avg. Price

4.3

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Mayfair Market Overview

Mayfair, a brand of the privately held Bemis Manufacturing Company, saw its offline in-store sales tracked by Grips Intelligence rise modestly, with Bemis being a leading toilet seat manufacturer that owns respected brands including Bemis, Bio Bidet by Bemis and Mayfair by Bemis. According to Grips Intelligence data spanning January 1 to June 30, 2026 across Amazon, Menards, and Lowe's, overall revenue grew 1.1% while the average product price climbed 5.1% to reach $30.93. Channel concentration is notably skewed, with Amazon commanding a 65.7% revenue share and menards.com capturing 31.9%, leaving lowes.com with just 2.3%. In the most recent quarter (April 1 to June 30, 2026), the average price ticked up 2.3% month-over-month to $32.57, even as revenue dipped 2.2% versus the prior month. Together these Grips Intelligence datapoints point to a pricing-led performance across Mayfair's key retail channels during the first half of 2026.

Revenue Share by Channel
Data covers Amazon, Menards, Lowe's

Mayfair's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 1% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Mayfair's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 5% from Apr to Jun.

Average price

Absolute values in $

Start benchmarking for free

Mayfair's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Mayfair on Amazon.

Amazon

Categories by revenue share

Distribution in %

Mayfair's channels

REVENUE SHARE

Revenue distribution across tracked channels for Mayfair.

Channels by revenue share

Distribution in %

Mayfair's online vs offline revenue split

BY REVENUE

Mayfair sells 69% online and 31% offline. Online runs through 2 channels; offline through 1.

Revenue by channel

Share of total revenue across all channels

Online

69%

31%

Offline

Online channels

69%

Amazon.com
Lowes.com

Offline channels

31%

Menards stores

Mayfair's customer ratings

BY REVIEW COUNT

Across 2.17M ratings on 3 channels, Mayfair averages 4.3. Most reviews for the products are in the 4.4–4.6 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.3

/ 5

From 2.17M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Mayfair

BY REVENUE

Lowe's
Lowe's
#1Mayfair 146EC 000 Molded Wood Elongated Toilet Seat with Lift-Off Hinges White

$39.98

Price

$36K

Revenue

#2Mayfair Bemis 113EC 000 Soft Elongated Toilet Seat with Molded Wood Core and Quick-Release Hinges White

$48.59

Price

$34K

Revenue

#3Mayfair 46ECDG-000 Molded Wood Round Toilet Seat with Lift-Off Hinges White

$35.89

Price

$28K

Revenue

#4Mayfair Four-pack of Cassel elongated wood toilet seats in white designed for quiet secure performance and easy maintenance

$205.11

Price

$13K

Revenue

#5Mayfair Round Padded Toilet Seat Cushioned Vinyl over Wood Core Quick-Release Hinges White

$40.81

Price

$12K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

© Grips 2022 All Rights Reserved