GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering 1 January to 31 August 2026 across Amazon, menards.com and lowes.com, Mayfair — a brand under Japan Tobacco (TYO: 2914) — commands an average product price of $35.31. Amazon dominates the brand's tracked revenue with an 83% share, leaving menards.com at 11% and lowes.com at just 6%. Revenue has grown 14.1% over the tracked period, though momentum cooled with a 6% month-over-month decline in the most recent month. Pricing has been broadly stable, up 0.2% overall, with the latest monthly average at $38.11 after a 3.3% dip versus the prior month. The concentration on a single channel remains the defining feature of Mayfair's footprint, making its performance highly sensitive to shifts in that one retailer.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 14% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Mayfair on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Mayfair.
BY REVENUE
Mayfair sells 89% online and 11% offline. Online runs through 2 channels; offline through 1. Online share has moved from 74% in Apr to 100% in Aug.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 1.99M ratings on 3 channels, Mayfair averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 1.99M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$38.90
Price
$69K
Revenue
$49.11
Price
$45K
Revenue
$205.02
Price
$27K
Revenue
$105.80
Price
$22K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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