GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across Amazon, Lowe's and Menards, Mayfair — a brand of Tokyo-listed Japan Tobacco (TYO: 2914) — maintains an average product price of $35.20. Amazon dominates the brand's revenue mix at 86.6% share, leaving lowes.com with 7.6% and menards.com with just 5.7%. Revenue has softened over the tracked window, declining 8.7% overall, though the most recent month edged up 0.5% versus the prior period. Pricing has followed a similar downward drift, with the average selling price easing 3.1% to $35.86, including a 0.3% month-over-month dip. The combination of channel concentration and gradual price erosion suggests Mayfair's near-term performance remains closely tied to its Amazon footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Mayfair on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Mayfair.
BY REVIEW COUNT
Across 1.94M ratings on 3 channels, Mayfair averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 1.94M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$38.64
Price
$74K
Revenue
$50.05
Price
$51K
Revenue
$32.71
Price
$30K
Revenue
$205.01
Price
$25K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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