GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Concord generates the majority of its revenue through Amazon, which accounts for 79.9% of total revenue share, followed by Menards.com at 19.7%. The brand's average product price sits at $24.98, reflecting a notable 10.9% decrease in average pricing over the tracked period. Despite this price decline, Concord has demonstrated positive momentum with an 8.7% revenue growth trend. The pricing gap between its two retail channels is significant, with top-selling products on Amazon ranging from approximately $40 to $150, while Menards listings cluster under $8, pointing to a highly diversified retail strategy across different product segments and consumer audiences.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 14% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Concord on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Concord.
BY REVENUE
Concord sells 80% online and 20% offline. Online runs through 1 channel; offline through 1. Online share has moved from 95% in Jan to 66% in May.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 112K ratings on 2 channels, Concord averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 112K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$79.98
Price
$143K
Revenue
$59.98
Price
$91K
Revenue
$39.98
Price
$64K
Revenue
$149.98
Price
$63K
Revenue
$119.98
Price
$44K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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