GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Concord generates the majority of its revenue through Amazon, which accounts for 79.9% of total revenue share, followed by Menards.com at 19.7%. The brand's average product price sits at $24.98, reflecting a notable 10.9% decrease in average pricing over the tracked period. Despite this price decline, Concord has demonstrated positive momentum with an 8.7% revenue growth trend. The pricing gap between its two retail channels is significant, with top-selling products on Amazon ranging from approximately $40 to $150, while Menards listings cluster under $8, pointing to a highly diversified retail strategy across different product segments and consumer audiences.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 9% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 11% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Concord on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Concord.
BY REVENUE
Concord sells 80% online and 20% offline. Online runs through 1 retailer; offline through 1. Online share has moved from 95% in Jan to 67% in May.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 114K ratings on 2 retailers, Concord averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 114K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$79.98
Price
$143K
Revenue
$59.98
Price
$91K
Revenue
$39.98
Price
$64K
Revenue
$149.98
Price
$63K
Revenue
