Concord

Concord Market Overview

According to in-store data from Grips Intelligence, Concord generated the majority of its revenue through Amazon, which accounted for 81.8% of total revenue share between January and April 2026, with menards.com capturing the remaining 17.7%. The brand's average product price stood at $29.68 across tracked retailers during this period. Notably, Concord's average price experienced a significant decline of 49.4% over the observed trend period, suggesting aggressive discounting or a shift in product mix toward lower-priced items. Despite the pricing pressure, Concord's revenue showed modest positive momentum, growing 2.0% over the same timeframe. This combination of falling prices and rising revenue indicates increasing unit volume, pointing to growing consumer demand for the brand across its retail channels.